IntercomLikely Sponsor
Senior Field Marketing Manager - Brand Activations
Visa Source Listed
📍🇺🇸 San Francisco, California📅6h ago
ai
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Job Description
Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences.
Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams.
Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers.
What's the opportunity?
Fin is looking for a Senior Field Marketing Manager, Brand Activations to help bring our most important in-person and hybrid experiences to life in North America. This role sits at the intersection of brand, demand generation, and sales, translating creative, high-impact experiences into measurable pipeline.
You’ll partner closely with our Brand Activations team, who own our strategic events, community programs, and product launches. Your focus will be ensuring those programs are set up to succeed in the field through strong sales enablement, thoughtful staffing, seamless on-site execution, and clear performance measurement.
This is a hands-on, highly cross-functional role for someone who thrives in fast-paced environments and is excited to build scalable systems from the ground up.
What will I be doing?
- Own field execution for key programs: Lead the planning and on-the-ground execution of strategic events, community activations, and product launches in partnership with Brand Activations
- Drive sales enablement: Equip sales teams with the tools, messaging, and context they need to effectively engage prospects before, during, and after events
- Develop staffing strategies: Plan and coordinate staffing for all activations, ensuring the right people are in the right roles to maximize impact
- Build ancillary event programs: Create and scale complementary experiences (VIP dinners, roundtables, meetups) that deepen engagement and accelerate pipeline
- Establish goals and measure success: Define KPIs for each activation, track performance, and report on outcomes with a clear link to pipeline and revenue
- Create repeatable playbooks: Document and refine processes to build a scalable, global field marketing engine
- Collaborate cross-functionally: Partner with Brand, Sales, Growth, Product Marketing, and external vendors to deliver cohesive, high-quality experiences
- Manage vendors and logistics: Oversee agencies, venues, and partners to ensure flawless execution
What skills do I need?
- 6+ years of experience in field marketing, event marketing, or experiential marketing in a B2B SaaS environment
- Proven ability to translate brand experiences into measurable business outcomes (pipeline, revenue, engagement)
- Strong experience supporting sales teams and building effective enablement programs
- Exceptional project management skills with the ability to juggle multiple complex initiatives
- Experience owning on-site execution for large-scale events and high-touch activations
- A builder mindset - you’re excited to create structure, processes, and playbooks where they don’t yet exist
- Strong communication and stakeholder management skills, with experience working cross-functionally and externally
- Data-driven approach to goal-setting, reporting, and optimization
- Willingness to travel as needed to support events
What success looks like
- Events consistently deliver measurable pipeline and influence revenue
- Sales teams are fully enabled and engaged in field programs
- Activations are executed seamlessly with strong attendee experiences
- A clear, repeatable playbook exists for scaling global field marketing efforts
- Strong partnerships are built across internal teams and external vendors
Benefits
We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews - great work is rewarded!
- Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for employees, friends, and family!
*Proof of eligibility to work in the United States is required.
The base salary range for candidates within the San Francisco Bay Area is $140,000 - $152,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). We also provide a full benefits package to all regular employees.
#LI-Hybrid
Policies
Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.
We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.
Fin values diversity and is committed to a policy of Equal Employment Opportunity. Fin will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.