UGC Lead (Creative Scale + Brand Trust Layer)

Core Role:

Build and scale a structured UGC + influencer system to improve brand trust, diversify creative output, and reduce over-reliance on AI-generated ads.

Context / Problem to Solve:

Currently ~80–90% of creatives are AI-based.
This creates:
- Potential sustainability risks (platform rejections, fatigue).
- Weaker brand trust and recognition.
UGC pipeline is manual and limited (no systems, tools, or scale).

Goal:

Shift toward a balanced creative ecosystem (~50% UGC / 50% AI) while increasing overall creative volume and speed.

Key Responsibilities:

Build a scalable UGC pipeline (creators, influencers, affiliates).
Improve and manage current UGC workflow (UGC coordinator reports into this role).
Transition sourcing from manual outreach → tool-driven / systemized approach.
Develop a reliable creator network for consistent content output.
Coordinate with CS team to ensure fast script → creator → asset turnaround.
Ensure UGC content is:
- Aligned with performance angles.
- Usable for paid ads (not just organic content).
Increase speed of execution (faster turnaround from concept to asset).
Work with media buyers + CS to feed high-performing UGC into paid channels.
Test different creator types, formats, and hooks for scalability.

Qualifications:

Minimum of 1 year of leadership/management experience preferred, or a minimum of 3–5 years of overall experience.
Strong experience in UGC, influencer marketing, or affiliate systems.
Familiar with creator sourcing tools, CRMs, or automation workflows.
Understands how to produce UGC that converts (direct response, not just aesthetic).
Experience managing creator relationships and deliverables at scale.
Ability to build and optimize systems, not just execute manually.
Strong sense of content quality, hooks, and messaging.
Comfortable working cross-functionally with CS and media buying teams.
Knowledge in Whitelisting with Creators.
Bonus: Experience in affiliate programs or PR partnerships.

Objective:

Build a UGC engine that:

Originally posted on Himalayas

UGC Lead

Job Description