Product Marketing Director

About Cardlytics
Remember that time you got cash back on a cup of coffee through your banking app? That was us!

Cardlytics (NASDAQ: CDLX) is the industry-leading purchase intelligence and incentives platform. We are a product-driven company that cares about three things: our people, our customers, and our partners. Together, we make commerce more rewarding for everyone by helping businesses attract, understand, and incentivize consumers through their banks’ digital channels.

The ideal candidate will possess deep product, growth, and field marketing experience, preferably at an ad tech company. The candidate needs to have a knack for fostering cross-functional collaboration, and an aptitude to develop materials and simplify complex products into simple and effective positioning that internal constituents and external advertisers and publishers can easily grasp and get excited about. Additionally, the candidate should have great understanding of the ever evolving advertising landscape, assess how Cardlytics fits within and how to harness our strengths when bringing products to market.

You will:

• Work closely with cross-functional teams, including sales, operations, and product to deliver seamless, simple and compelling product and growth marketing strategies, that you will ultimately own and execute

• Create a GTM strategy, product positioning and launch materials for the Core Cardlytics Demand and Supply Platforms

• Have a broad understanding of ad tech, how it is evolving and how Cardlytics strengths and weaknesses should help define what we build and bring to market.

• Be an integral part of the product development cycle, helping product management incorporate internal and external feedback and trends into products and features.

• Be an advocate of the products we sell, including crafting internal and external communications.

• Develop Growth and Field Marketing Plans that tie directly to a quarterly and annual sales plan

• Partner and collaborate with Corporate Communications to ensure seamless messaging in areas like Paid Media, PR, and IR

You are:

• Results and execution oriented, while balancing today’s deliverables with the long term vision.

• A cross-functional leader, partnering with product and sales to help shape a product and bring it to market.

• Data driven with proven experience of taking your industry knowledge and internal/external feedback and applying it to the product at hand.

• An expert in product marketing practices, with deep experience in launching small beta releases and iterating it all the way to large scale go to market.

• An effective communicator with a solution-oriented mindset.

You have:

• 8+ years of product marketing experience

• Successfully brought small and large scale ad products to market, including defining GTM strategies and collaterals.

• Experience presenting to senior management and external constituents. You have been the face of the product you are helping launch.

• A customer-focused approach across digital channels, leveraging research, usability studies, customer feedback and experiments to inform product direction.

Technical Environment

We primarily use macOS and Google Workspace (Docs, Sheets, Slides). While our preferred platform is macOS, we support both macOS and Windows. Familiarity with or willingness to work within this environment is required.

Core Values

Our shared values are the driving force behind everything we do. Across all roles, we are looking for teammates who embody these values:

• Customer and partner first

• Act with urgency and focus

• Integrity with our partners and data

• Accountability even when challenged

• Empowerment over hierarchy

• Growth over comfort

Benefits and Perks

• Flexible paid time off plus company holidays

• Medical, dental, and vision insurance begins on your first day

• 401(k) retirement plan with company match, plan also includes a student loan debt repayment option

• Employee Stock Purchase Plan

• Educational assistance for continuing education

• Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more!)

• Complimentary Calm app subscriptions to support employee mental health and wellbeing

As an equal opportunity employer, Cardlytics is committed to diversity, equity, and inclusion. Our people bring our products and organization to life, and every unique perspective makes us better. If you can do the job and you’re excited about growing with us as we scale our best-in-class advertising platform, we’d love to hear from you. If you need accommodation in the recruiting process due to a disability, please email recruiting@cardlytics.com or inform your recruiter.

Originally posted on Himalayas