We are seeking a skilled and experienced Remote SEO Specialist to join our digital marketing team. In this role, you will be responsible for improving our website’s organic search rankings, driving increased traffic, and enhancing online visibility. The ideal candidate will have a deep understanding of SEO best practices, keyword research, on-page and off-page optimization, and performance analytics.
Key Responsibilities
Conduct keyword research and analysis to identify opportunities for organic growth.
Optimize website content, meta tags, and URLs for search engine ranking.
Perform technical SEO audits and collaborate with developers to fix issues.
Build and execute link-building strategies.
Analyze website performance using tools like Google Analytics, Search Console, and other SEO platforms.
Stay updated on SEO trends, algorithm updates, and industry best practices.
Generate reports to track and communicate SEO performance and progress.
Collaborate with content writers to develop SEO-optimized articles and blog posts.
Monitor competitors’ SEO strategies and adjust plans accordingly.
Provide SEO recommendations for new projects, website redesigns, and marketing initiatives.
Skills, Knowledge and Expertise
EO Expertise: Strong understanding of search engine algorithms, ranking factors, and best practices for on-page, off-page, and technical SEO.
Keyword Research: Proficiency in using tools such as Google Keyword Planner, SEMrush, Ahrefs, or Moz to identify keywords and content opportunities.
Technical SEO: Ability to conduct website audits, identify issues (such as broken links, crawl errors, and duplicate content), and recommend solutions.
Analytics: Experience with Google Analytics, Search Console, and other SEO tools to monitor website performance, track KPIs, and analyze data.
Content Optimization: Familiarity with writing, editing, and optimizing content for search engines while maintaining high-quality user experience.
Link Building: Knowledge of white-hat SEO link-building techniques, including outreach and relationship-building for backlinks.
Communication & Collaboration: Excellent written and verbal communication skills for cross-team collaboration with developers, marketers, and content creators.
Adaptability: Ability to stay current with SEO trends, algorithm changes, and emerging SEO tools and technologies.
Project Management: Strong organizational skills to manage multiple projects, prioritize tasks, and meet deadlines.
Analytical Thinking: Ability to analyze complex data, identify patterns, and make data-driven decisions to enhance website performance.
Originally posted on Himalayas