Marketing Manager

Marketing Manager

Full time, Remote - Canadian Residence Only

Travel: Up to 20% across North America

Position Summary

As the ASPEN Marketing Manager, you will own and execute the end-to-end marketing strategy for ASPEN – focused on driving pipeline growth, supporting customer expansion, and delivering measurable marketing impact. This is a highly hands-on role that offers strong visibility within the organization and an opportunity to build a marketing function within a quickly growing brand.

Job Responsibilities:

Demand Generation & New Logo Acquisition

• Plan, own and execute lead acquisition strategies with account-based marketing (ABM) and mass marketing tactics, including target account identification, message sequencing, personalization, execution, measurement, and continuous optimization.

• Own and coordinate presence at industry conferences (approximately 2–3 per year), including event planning, logistics, pre- and post-event campaigns, and lead follow-up alignment with Sales.

• Manage and optimize the ASPEN website and SEO strategy in collaboration with external vendors.

• Own and execute social media strategy, including approximately one post per week.

• Own and execute content creation, including monthly thought leadership content.

• Develop and maintain sales and marketing collateral such as case studies, solution overviews, and industry-specific messaging.

Customer Marketing & Expansion (Back-to-Base)

• Plan and execute a monthly customer webinar series to drive product adoption, engagement, and retention.

• Lead and coordinate our customer conference, including agenda development, speaker coordination, and cross-functional alignment.

• Partner with Sales and Customer Success on expansion campaigns, adoption initiatives, and upsell programs.

• Support go-to-market execution for new enhancements, modules, and products.

Go-to-Market Strategy & Messaging

• Develop and refine core messaging, positioning, and value propositions.

• Ensure consistency of messaging across all channels and customer touchpoints.

• Conduct lightweight, competitive and market analysis to inform campaign design and messaging.

Analytics, Performance & Ownership

• Track and report on campaign performance, pipeline contribution, ROI, and conversion metrics.

• Continuously optimize programs based on performance data and qualitative feedback.

• Take end-to-end ownership of marketing initiatives, from planning through execution, measurement, and refinement

Qualifications & Experience

Required

• 4–7+ years of experience in B2B marketing, ideally in enterprise, vertical SaaS, or complex software environments.

• Proven ability to execute campaigns hands-on, not just manage agencies or vendors.

• Experience with ABM, email marketing, and digital demand generation.

• Strong collaboration with Sales and Product teams.

• Analytical mindset with experience tracking pipeline, attribution, and campaign performance.

• Excellent written and verbal communication skills.

• High ownership mindset and comfort operating independently in a lean environment

Preferred / Nice to Have

• Experience within a dealership or dealership industry.

• Experience building human-in-the-loop AI processes to expedite workflows.

• Familiarity with marketing automation and CRM platforms

• Experience running events, conferences, or field marketing programs.

This role is ideal for someone who:

• Wants to own marketing end-to-end rather than a narrow functional slice.

• Is equally comfortable setting strategy and executing campaigns.

• Enjoys working closely with Sales and driving direct revenue impact.

• Thrives in a high-accountability, hands-on environment.

• Is motivated by building scalable marketing foundations within a growing business.

Salary Range (Ontario & BC Only):

Originally posted on Himalayas