Sr. Product Manager - RCS & Rich Messaging

Role Overview

Key Responsibilities

Product Strategy & Channel Ownership

• Own the end-to-end RCS roadmap: sender registration and verification, rich messaging capabilities, fallback orchestration, analytics, market expansion, and pricing.
• Define the adoption strategy for RCS across the customer base, including segmentation, activation triggers, and migration paths from SMS/MMS.
• Track the evolving RCS ecosystem (carrier launches, Google RBM capabilities, Apple/iOS support, aggregator offerings, regional availability) and translate it into roadmap decisions.
• Establish where RCS wins versus SMS, MMS, and WhatsApp, and where it does not, and encode that judgment into product defaults and customer guidance.

Market Expansion

• Own the RCS market expansion roadmap: assess carrier readiness, device penetration, regulatory requirements, and commercial viability by country and region.
• Define launch criteria and phased rollout plans for new markets, including provider selection, pricing localization, and compliance requirements per region.
• Partner with aggregators and providers to secure coverage, favorable economics, and reliable delivery in target markets.
• Prioritize market entry based on addressable customer base, messaging volume potential, unit economics, and competitive positioning.
• Coordinate cross-functional readiness for each market launch across Engineering, Compliance, Billing, Support, and Go-To-Market teams.

Onboarding, Registration & Compliance

• Own and continuously improve the RCS sender/agent registration and brand verification experience, minimizing time-to-first-message and approval friction.
• Partner with Compliance and carrier/aggregator partners on messaging policy, content requirements, opt-in/opt-out standards, and verification workflows.
• Design safeguards and review processes that protect deliverability and sender reputation as volume scales.

Rich Messaging Experience

• Define the composition, templating, and campaign experiences for rich cards, carousels, suggested replies/actions, and media messaging.
• Own fallback logic and channel orchestration, ensuring graceful degradation to SMS/MMS with predictable cost, formatting, and delivery behavior.
• Partner with Design to make rich messaging accessible to non-technical SMB users, not just sophisticated senders.

Monetization & Business Performance

• Develop and maintain RCS pricing and packaging, including per-message and conversation-based models, in partnership with Finance and Leadership.
• Analyze unit economics across providers, message types, and markets; own margin visibility and cost-optimization opportunities for the channel.
• Define and track success metrics: sender activation, message volume, engagement (read/interaction rates), revenue, margin, and retention impact.
• Build business cases for channel expansion, new capabilities, and regional rollouts.

Go-To-Market & Adoption

• Partner with Marketing, Sales, Customer Success, and Enablement on positioning, launch planning, packaging recommendations, and rollout strategy.
• Create and maintain product documentation, launch materials, and internal enablement resources.
• Drive post-launch iteration based on adoption data, customer feedback, and engagement performance.

Data & Customer Insights

• Use usage analytics, experimentation, customer interviews, and market research to inform product decisions.
• Investigate delivery performance, engagement patterns, and adoption blockers through data-driven analysis.
• Define instrumentation requirements so engagement and delivery analytics are first-class product surfaces for customers, not just internal telemetry.

Requirements

• 7+ years of Product Management experience in SaaS, CPaaS, telecom, platform, or related technology environments.
• Proven track record of shipping and scaling customer-facing products from concept to launch, ideally including a product in an emerging or fast-evolving ecosystem.
• Strong understanding of messaging channels and their economics (SMS/MMS at minimum; RCS, WhatsApp, or other rich/conversational channels strongly preferred).
• Demonstrated experience with pricing, packaging, monetization, or usage-based business models.
• Experience navigating external partner ecosystems, such as carriers, aggregators, platform providers, or comparable third parties whose roadmaps constrain your own.
• Experience launching or expanding products into new markets or regions, including readiness assessment and phased rollouts.
• Strong analytical skills with experience leveraging SQL, BI tools, dashboards, or product analytics platforms.
• Ability to balance customer needs, technical constraints, compliance requirements, and business objectives in product decisions.
• Excellent written and verbal communication skills, with the ability to influence stakeholders at all levels.
• Strong ownership mindset with a bias toward execution, accountability, and measurable outcomes.
• Comfortable operating in fast-paced, highly collaborative environments with multiple concurrent initiatives.

Nice-to-Have

• Direct experience with RCS Business Messaging (Google RBM), agent registration, or rich messaging products.
• Knowledge of A2P messaging compliance, sender registration frameworks (e.g., 10DLC), carrier ecosystems, and deliverability management.
• Familiarity with messaging aggregators and multi-provider routing architectures.
• Experience with channel fallback/orchestration logic across SMS, MMS, RCS, or OTT channels.
• Experience with international messaging markets, regional carrier ecosystems, or global provider negotiations.
• Experience with usage-based billing systems, margin analysis, and revenue growth initiatives.
• Strong technical fluency around APIs, webhooks, event-driven systems, and platform architectures.
• Experience operating in remote, globally distributed teams.
• Prior experience in high-growth B2B SaaS companies serving SMBs, agencies, or enterprise customers.

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