Director of Email Design for DTC Brands

Email Art Director

Remote. Full-time. Player-coach.

Performance retention agency for 9-figure DTC brands. Email and SMS are the product. Design is not decoration on top of it. Campaigns have to look like the brand and still convert. The book spans fashion editorial, clean beauty, loud CPG, and luxury accessories. One house style will not work here.

Most email at this level is art directed by nobody. A strategist writes a brief, a designer restyles last month's module, and it ships. It converts fine and looks like everything else in the inbox.

You are the art director on every account. You set the world before anyone executes inside it.

What you'll own

• The first emails for every new client. You design them yourself. You do not brief them out and hope.
• The visual system for each brand: type, photography (crop, cutout, collage), color, merchandising, motion if it earns its place.
• Design quality across the whole book of business. If a campaign looks like a Klaviyo template, a restyled module, or a social graphic dumped into an email, that is on you.
• The graphic designers. Brief them, critique the work, raise the floor, and keep them shipping at the standard you set.
• Campaign-level art direction for weekly sends, promos, and drops. Each drop should feel like a designed world, not a product grid with a new header.
• Partnership with strategists and copywriters. You take a brief and make it look expensive. You push back when the brief will produce generic work.
• Taste across categories. A fashion drop and a clean beauty campaign should not share a layout.

Why this seat and not an in-house one

In-house you art direct one brand and get very good at one voice. Here you get four or five live at once across categories that fight each other stylistically, and you get to keep your hands in the file. If you have been at one brand for three years and can feel your range narrowing, that is the reason to read this twice.

Hours

Core overlap is 9am to 5pm EST. LatAm applicants: Mexico City is EST minus 1, Bogotá is EST, Buenos Aires is EST plus 2. US and Canada applicants on PST, you are starting at 6am. Know that before you apply.

Requirements

• You have art directed for an agency or brand at 9-figure ecommerce scale. Name the agency and the brands. "Worked with" logos you never designed for do not count.
• An exceptional email book. Campaign art direction, not flow production. Custom display type, photography that is treated, merchandising that still looks designed. If the book is catalog, sale, and default type, do not apply.
• You still design. This is not a Creative Director seat for someone who only critiques. The first work on a new client is yours.
• You have led designers before. Small team is fine. You know how to brief, redline, and get better work out of other people without sanding it down to safe.
• Mastery of Figma. Adobe is assumed. You can build for Klaviyo without designing like Klaviyo.
• Range. Fashion, beauty, CPG, accessories. One aesthetic is a specialist. We need a lead.
• Based in Mexico, Colombia, Argentina, the United States or Canada.
• Send a portfolio link. Applications without one are not read.

Benefits

PTO

Performance Bonuses

Paid in USD

Fully remote, permanently

Originally posted on Himalayas