Copywriter

About the Company

We specialize in crafting innovative email marketing strategies that drive e-commerce growth. Our team leverages data-driven insights and creative storytelling to enhance the email marketing ecosystem, expanding subscriber lists, boosting engagement, and converting leads into loyal customers.

Copywriter Position Description:

• Time
  • As long as client deliverables are met and internal tasks are completed on time, we dont micromanage how or when you get the work done.

    • You are expected to be available to respond to your pod during standard working hours (9am5pm CST), especially in cases of urgent requests or active campaigns.

    • This is a remote positionyoure free to work from anywhere.

    • Time off is flexible and can be requested with proper notice. We trust you to manage your bandwidth responsibly.

Mission For Copywriter:

To build brand equity and drive client revenue through strategic, customer-aligned copywriting that resonates with the target audience, reflects brand voice, and enhances email performance. This role blends research, creativity, and ecommerce fluency to create compelling content at scale.

1. Market Research & Brand Understanding

2. Ecommerce Fluency & Conversion Strategy

3. Email Structure & Hierarchy Mastery

4. Prompt Engineering & AI Efficiency

Competencies

• Ownership

  • Treat client accounts as your own business. Genuinely care for the business and their customers, (not just writing copy for the sake of writing copy).

• Emotional Intelligence & Empathy

  • It's not what you want, it's not even what the client wants, BUT it's about what the customer wants. Don't take unnecessary risks, sometimes neutral is a good default.

• Attention to Detail

  • In email, the smallest mistake can erode trust or cost conversions. Precision in grammar, formatting, tone.

• Critical Thinking

  • Accept feedback from others and yourself. Always be critical of your work and how to improve it. You have to be your biggest critic.

• Strategic / Problem Solving

  • Finding the perfect balance between brand equity and generating revenue.

• Adaptability

  • Put yourself in the shoes of the customer (Is this an email you want to open or read? Would you open this email? Would you read it? Would you click on it? Would this email make you buy or support this brand?

  • Put yourself in the shoes in the designer (how would this email look once it is designed? links?)

• Team Player

  • Knowing how to work within a creative team. This includes collaborating with designers, account managers, and contributing to a positive team culture.

Outcomes // KPIs:

1. Brand-Aligned Copy That Builds Brand Equity & Drive Email Revenue
   1. Youll achieve this through these primary methods:
      1. Market Research & Brand Understanding

         1. Thoroughly reviewing the client onboarding form, listening to the onboarding call (if available), and extracting key positioning statements and objectives.

         2. Exploring all brand touchpoints: website, About Us, FAQs, shipping/returns pages, and social media presence to gather brand tone, customer experience language, and business model.

            1. Auditing the Facebook Ad Library, if applicable, to understand ad messaging, offers, and creative angles that have been tested.

            2. Market Research SOP on Click Up

         3. Asking insightful strategic questions:

            1. Is the brand DTC, B2B, or hybrid?

            2. Is it a one-product brand or catalog-driven store?

            3. High ticket product vs low ticket? ($1000+ vs $50)

            4. Is the focus more conversion/sales-driven or brand-story/emotional connection?

            5. Who is the core customer demographic (age, gender, psychographics)?

            6. What are their key pain points, emotional triggers, and desired transformations?

            7. What does the customer journey look like?

      2. Ecommerce Fluency & Conversion Strategy
         1. Understanding the difference between pre-purchase (acquisition) flows and post-purchase (retention) flows, and how messaging, tone, and CTA strategy must adapt accordingly.

            1. Pre-purchase flows (e.g., Welcome, Abandoned Cart, Browse Abandonment) should focus on building trust, eliminating objections, and driving the first conversion.

            2. Post-purchase flows (e.g., Post-Purchase, Replenishment, Winback) should focus on increasing lifetime value (LTV), reinforcing the brand promise, and creating emotional loyalty.

            3. Using our Miro flow map or swipefile Figmas to understand where each flow fits in the journey, and how to personalize it for brands of different models.

         2. Read, create and interpret briefs effectively for campaigns and flows. Putting the copy in their appropriate context (i.e. product launches, promotions, content highlights, holidays, etc). Copywriters must have a strong understanding of the full email marketing ecosystem.

      3. Email Structure & Hierarchy Mastery

         1. Understanding copywriters are on the front lines of execution when it comes to bringing an email to life. bad copy = bad design = revisions

         2. Put most of your efforts into the subject lines / preview text + top fold of the email. If customers dont open the email none of the content in the email matters. Also understand, that majority of the clicks happen in the top fold of the email. Copywriters must understand visual hierarchy and the psychology of scannable emails, organizing copy into clear sections: header, subheader, CTA, and supporting content.

         3. Ensuring all product references include proper links for the design team and should communicate clearly when a specific layout or product display is needed.

      4. Prompt Engineering & AI Efficiency

         1. First understand that, AI is a tool, and an extension of the person wielding it. If you don't have a good understanding of copywriting or ecommerce then AI is not going to save you. Focus your efforts on being creative, critical, and problem solving.

         2. Copywriters should see themselves as prompt engineers: using AI to do the heavy lifting, but guiding it with clarity, and strategic insight. Taking the best portions and snippets that AI spits out and turning it into a compelling and high converting email copy.

         3. KPI: Ideally with AI you should be able to write a piece of email copy within 15 minutes (4 pieces of copy per hour) without compromising quality (if the market research for the brand is already done).

1. Daily Execution of Fulfillment & Team Management
   1. Youll achieve this through these primary methods
      1. Fulfillment & Deliverables Management

         1. Checking ClickUp frequently every day, claiming and completing tasks proactively, flagging blockers early, and following internal workflows for copy reviews, approvals, and revisions.

         2. You are responsible for completing daily administrative check-ins, including the End of Day (EOD) and Standard Work Check List (SWCL) forms. These forms are essential for maintaining visibility, accountability, and clarity across all accounts and projects.

      2. Internal Communication

         1. As the Copywriter, you are responsible for communicating with your pods Account Manager to gather any necessary information about the client, and ensure timely deliverables of any priority task.

         2. Respond in a timely manner to your team members, things can happen very quickly in the email space, especially in times when clients have urgent requests.

         3. Participates in Slack discussions, team meetings, and async workflows

Our Offer

• Full-time, fully remote opportunity

• Flexible working hours, with availability between 9 AM - 5 PM CST (Monday to Friday)

• Compensation: $2200 -$2800 USD/month

• Freelance contract (you're responsible for your own taxes)

Recruitment Process

1. Initial interview with the Zabota team

2. Interview with the client

3. test task

4. Final decision and official offer

Originally posted on Himalayas