About Faire

Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.

We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: brands who sell on Faire, and the retailers who buy from them.

We're looking for a senior product marketer who can own a meaningful product area, build GTM strategy from scratch, and grow their remit over time as business needs shift. This is a role for someone who moves comfortably between strategy and execution, and who can bring clarity to ambiguous problems across a cross-functional team.

Positioning and messaging

Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning.
Make complex product decisions feel simple to customers, whether that's a new feature, a program change, or an evolving value proposition.
Ensure messaging lands consistently across all surfaces: in-product, email, help center, and sales enablement.

GTM strategy and execution

Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption.
Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey.
Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.
Act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders as your products evolve.
Manage multiple product areas simultaneously, balancing depth on a primary focus with breadth across adjacent priorities.

Team and craft

Serve as the marketing subject matter expert for your product partners, connecting the dots across product, sales, and marketing.
Contribute to a culture of peer learning and craft development on the PMM team, including how we experiment with and adopt AI in our work.

Qualifications

Required

6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, and GTM strategy for complex products.
Track record of building and executing GTM plans from scratch across multiple channels.
Strong communicator who can make nuanced product and business decisions legible to customers, sales teams, and executive stakeholders, and drive alignment across functions without direct authority.
Uses data to size opportunities, measure impact, and pressure-test strategy.
Experience conducting or directing customer research and translating findings into positioning.
Comfortable operating in ambiguity and managing shifting scope as business priorities evolve.

Nice to have

Experience in a marketplace, e-commerce, wholesale, or retail context.
Background marketing to small business owners or other entrepreneur audiences.
Familiarity with building thematic campaigns across product areas, not just siloed launches.

Salary Range

San Francisco: The pay range for this role is $148,000 - $203,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Note: We’re proactively building a pipeline of talented candidates for upcoming opportunities on our team. While this role may not be filled immediately, we’re excited to connect with candidates early and move quickly as hiring needs evolve.

Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

Why you’ll love working at Faire

Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.
Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.
Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.
Real rewards. Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.
Belonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)

Privacy

For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)

Senior Product Marketing Manager

Job Description

About this role

Qualifications

Required

Nice to have

Salary Range