About Us

At #paid, we’re on a mission to empower creators to do what they love—create. Our marketplace connects vetted creators with some of the world’s most iconic brands, like McDonald’s, Samsung, and Disney, fostering authentic collaborations that drive real business results. We’ve built a marketplace that solves big challenges in the creator ecosystem, from fair pricing to algorithmic matching and content usage rights, ensuring every partnership is seamless and impactful.

With our proprietary technology and an unwavering commitment to trust and transparency, we’re revolutionizing the way brands and creators come together to make magic. Rated #1 for customer support and managed services, #paid is leading the creator marketing space. Through innovative technology and a team of ambitious humans, we're transforming the future of the creator economy.

The Role

We’re looking for a strategic, hands-on Director of Paid Media to lead our Media team.

As the senior-most media leader at #paid, you’ll define the vision and direction of the media function—shaping how paid media drives performance, innovation, and revenue as we continue building the Creator OS.

This role blends high-level strategy with execution. You’ll be just as comfortable presenting to senior clients and internal stakeholders as you are building media strategies, refining pricing models, and supporting key pitches.

Reporting to the VP of Strategy, you’ll partner closely with Sales, Client Success, Product, and Strategy to ensure our media offering is differentiated, scalable, and delivers strong client outcomes.

Key Responsibiliities

Media Strategy, Leadership & Innovation

Set and evolve the vision for paid media, with a strong focus on presale strategy and revenue growth

Lead the development of media strategies and narratives for creator-led campaigns

Act as the senior voice of media in client presentations, pitches, and internal planning

Identify opportunities for new paid media offerings tailored to the creator economy

Stay on top of platform updates and industry shifts

Partner with Product to drive automation, tooling, and operational efficiency

Own the roadmap for AI-driven solutions to enhance media planning and execution

Own senior relationships with key platform partners (Meta, TikTok, Snapchat, Pinterest, StackAdapt)

Unlock strategic opportunities, including betas, partnerships, and joint initiatives

External Partner and Cross-Functional Collaboration

Oversee external agency partners to ensure quality, performance, and alignment

Collaborate closely with Sales, Strategy, Client Success, and Measurement to deliver best-in-class outcomes

Contribute to a shared learning agenda that continuously improves creator specific media strategy and performance.

Work closely with Sales, Strategy, and Client Success to ensure media efforts align with client needs and business goals

Partner with Product to identify tooling and automation opportunities

Team Leadership & Operations

Lead and develop a high-performing team of media professionals, including performance management and goal setting

Oversee day-to-day team operations, resourcing, and workflow optimization

Build scalable systems and processes to support growth and efficiency

Oversee day-to-day operations of the Media team, including resource planning and workflow improvements

Own and optimize paid media campaigns across major platforms

Provide strategic input and hands-on support for live campaigns

Commercial Strategy & Financial Ownership

Lead media pricing and packaging strategy to ensure scalability and strong margins

Identify opportunities to drive incremental revenue from media performance

Own the media department budget, including team and external partner spend

Partner with Finance to manage media spend forecasting and cash flow

What success looks like

Media is a clear differentiator in RFPs and client pitches

The team is high-performing, aligned, and consistently delivering strong results

Platform partners actively bring forward new opportunities and innovations

Media pricing and packaging is scalable, consistent, and margin-positive

Automation and AI-driven solutions are improving efficiency and reducing manual work

To be successful, you'll need to

Lead a team of full-time employees and contractors, ensuring strong performance and engagement

Design and implement scalable media strategies that drive strong results

Build and streamline internal processes that enhance operations

Collaborate with cross-functional teams to meet client goals

Partner with Product to improve team efficiency and impact

Provide mentorship and support to the Media team

Stay ahead of industry trends and contribute to thought leadership

Manage and optimize paid social campaigns across major platforms

Operate as a senior strategic leader, confidently presenting to executive stakeholders and clients

Balance strategic thinking with hands-on execution, including pricing, presale strategy, and pitch support

About you

7–10+ years of experience in paid media, digital marketing, or creator marketing

Proven leadership experience managing high-performing teams

Direct, hands-on experience across major paid social platforms

Deep understanding of media strategy, optimization, and performance drivers

Experience managing large media budgets and driving business outcomes

Comfortable operating at both a strategic and executional level

Strong communicator with experience presenting to senior stakeholders

Highly organized and comfortable in fast-paced environments

Nice to have

Experience in the creator economy or influencer marketing

Experience working cross-functionally with Sales or Strategy teams

Experience at a tech or high-growth company

Experience with AI, automation, or workflow optimization tools

Equal Employment Opportunity

#paid is an equal opportunity employer and as such, we do not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their best and authentic selves to work.

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

Originally posted on Himalayas

Director of Paid Media

Job Description