Demand Generation

The Role

We know there are channels and programs out there that can generate meaningful new revenue for Metabase — we just haven't found all of them yet. That's the job. You'll design and run a disciplined portfolio of experiments across paid, owned, and earned channels — newsletters, Reddit, Meta, email, digital events, conference sponsorships, and more — to figure out what actually works for our audience. You won't just run campaigns; you'll build the testing infrastructure and measurement rigor that turns early signals into scalable programs.

This is a role for someone who is equally comfortable sketching a creative concept and building a performance tracking spreadsheet — and who finds genuine satisfaction in applying the scientific method to marketing.

What You'll Own

Test design and channel exploration

Develop and maintain a pipeline of experiments across channels — paid social, newsletters, community platforms, email, digital events, conference sponsorships, and others

Design each test with a clear hypothesis, defined success metrics, and a realistic timeline for learning

Identify and evaluate new channel opportunities — from niche SMB technology newsletters to retargeting programs for closed-lost accounts — and build the case for where to invest next

Stay close to where Metabase's target audiences (data teams, developers, technical buyers) actually spend their time, and bring creative ideas for reaching them there

Execution and coordination

Own campaign execution end-to-end: briefing copy and creative, coordinating with internal stakeholders, managing vendor relationships, and hitting launch dates

Run programs across a wide range of formats — newsletter sponsorships, Reddit and Meta ad campaigns, retargeting, closed-lost re-engagement, digital events like demo weeks, and conference sponsorships

Work closely with the PMM and content teams to ensure messaging is sharp, on-brand, and tailored to the channel and audience

Manage budgets and allocate spend across the portfolio based on performance and learning goals

Measurement and iteration

Define KPIs for every program before it launches — and hold yourself accountable to them

Build and maintain dashboards that make campaign performance visible and legible to stakeholders across marketing and sales

Synthesize results into clear, actionable learnings: what worked, what didn't, what to do next, and what to kill

Develop a compounding library of learnings that makes each new test smarter than the last

What You Bring

• Proven experience running multi-channel marketing campaigns in a B2B SaaS environment, with clear ownership of performance outcomes

• A structured, experimental mindset: you define success before you start, and you know how to isolate variables to get a clean signal

• Hands-on experience with paid channels (Meta, Reddit, LinkedIn, or similar), email platforms, and campaign reporting tools

• Strong project management skills — you can coordinate copy, creative, approvals, and launch logistics across multiple programs simultaneously without dropping the ball

• Comfort with ambiguity: many of the channels you'll test won't have a playbook yet, and you'll need to write it

• Strong written communication skills — not just for briefing creative, but for synthesizing and sharing what you've learned

• Bonus: experience marketing to technical audiences (developers, data engineers, analysts)

• Bonus: familiarity with the data and analytics tools landscape

Originally posted on Himalayas