JO-202529: PPC Specialist

We are seeking aPPC Specialistwho willbe responsible forplanning, executing,optimizing, andanalyzingpaid search and paid media campaigns across multiple platforms, including Google Ads, Microsoft Ads, and social media advertising channels. The ideal candidate will focus on driving high-quality traffic, generating leads, and increasing conversions whilemaximizingROI and supporting the overall growth of the company’s marketing initiatives.

The PPC Specialist will collaborate closely with the performance marketing team, content creators, analytics specialists, and other digital marketing functions to ensure all paid media strategies are fully aligned with the company’s businessobjectivesand brand direction. A strong understandingofSEO principlesis essential, as PPC and SEO efforts often work hand in hand to enhance online visibility,improve performance, and achieve sustainable marketing success.

Job Responsibilities

1. Strategy & Planning
   • Define campaign goals, KPIs, targeting, budget allocations, and bidding strategies
   • Perform thorough keyword research, competitive analysis, audience segmentation, and bidding landscape assessment
   • Stay current on paid media trends, platform updates (Google, Microsoft, Meta, etc.), and industry best practices

1. Campaign Setup & Execution
   • Build, launch, and manage PPC campaigns across search, display, shopping, retargeting, and other paid channels
   • Structure campaigns, ad groups, ads, extensions, and audiences foroptimalperformance
   • Write compelling ad copy, experiment with ad variants, and implement relevant extensions

1. Optimization & Monitoring
   • Monitor daily campaign performance metrics (CTR, CPC, CPA, ROAS, impressions, conversions)
   • Perform ongoing tests (A/B tests in ad copy, landing pages, bidding strategies) and iterate based on data
   • Adjust bids, budgets, and targeting to maximize efficiency and scale success
   • Pause or reallocate underperforming assets, scale winning ones

1. Landing Page & Conversion Rate Optimization (CRO)
   • Collaborate with content, design, and web dev teams tooptimizelanding pages for conversion
   • Provide recommendations for layout, messaging, forms, and user flows
   • Track and analyze user behavior (via heatmaps, analytics) to support improvements

1. Tracking, Analytics & Reporting
   • Implement andmaintainproper tracking (UTM, conversion tracking, pixels, Google Analytics, etc.)
   • Analyze campaign vs. business-level data to derive insights (attribution, funnel drop-offs, ROI)
   • Prepare weekly, monthly, and quarterly performance reports with actionable recommendations
   • Present findings and optimizationplansto stakeholders

1. Budget & Forecasting
   • Manage media budgets, ensure spend pacing and adherence to budgets
   • Forecast traffic, leads, conversions, and ROI based on historical performance and market trends
   •Identifynew opportunities to scale performance while staying within budget constraints

1. Collaboration & Cross-functional Work
   • Share learnings that can beleveragedacross channels
   • Support broader digital marketing initiatives when needed

1. Continuous Learning & Innovation
   • Test new platforms, ad formats, features, and audience types
   • Attend trainings, webinars, and stay updated with platform changes
   • Recommend new tools or tech to improve PPC workflows

• 100% remote – work from anywhere.

• An inclusive and supportive work environment.

• Competitive salary.

• Opportunities for career growth and professional development.

• Supportive and collaborative team environment.