Performance Optimization Manager (Paid Search)

• Execute and optimize social campaigns across various platforms, such as Google Ads and Bing with a focus on achieving media or performance KPIs.

• Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods.

• Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.

• Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.

• Build and update dashboards to provide real-time visibility into campaign performance and key metrics.

• Collaborate closely with the Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

Requirements

• Minimum of 2 years of experience in executing and optimizing social campaigns toward media or performance KPIs.

• Proven in managing SEM advertising platforms, such as Google Ads and Bing.

• Experience with GTM and GA4.

• Strong analytical skills with the ability to interpret data and derive insights.

• Knowledge of audience targeting, ad creative best practices, and bidding strategies in the context of paid social advertising.

• Fluent English B2+

• Strong attention to detail and ability to manage multiple campaigns simultaneously.

Originally posted on Himalayas