Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

As an ABM Strategist, you will support the Director of Account Based Marketing in building, running, and optimizing account-based programs across Power Digital's B2B portfolio. You are the person in the platforms daily — building account lists, monitoring intent signals, and keeping campaigns and reporting accurate so the Director can focus on strategy and client relationships.

You will work hands-on in tools like 6Sense and Demandbase to maintain target account lists, segment and score accounts, and surface intent signals that inform what Paid Media, Content, and Email/Lifecycle teams do next. This role is equal parts platform execution and strategic thinking — you're expected to not just pull the data, but understand what it means and flag it before someone else has to ask.

You'll partner closely with the Director of ABM on playbook development and client-facing materials, and coordinate directly with channel teams to make sure account tiering and intent data are actually driving campaign decisions, not just sitting in a dashboard.

Key Responsibilities:

Build, maintain, and continuously refine target account lists, tiering, and scoring models in 6Sense and Demandbase
Monitor intent data and account engagement signals daily; flag movement and surface insights to the Director of ABM before they become client questions
Support the Director of ABM in developing ABM audits, playbooks, and GTM plans for clients
Translate account tiers and intent signals into campaign briefs and targeting inputs for Paid Media, Paid Social, Content, and Email/Lifecycle teams
Coordinate with channel teams to confirm account-based campaigns are executing against the intended tiering and messaging strategy
Own ABM reporting and dashboards; track pipeline influenced/sourced, account engagement, and movement through funnel stages
Support cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to keep ABM campaigns unified
Assist Revenue and Appraisal teams with account and market research for new and expanded business opportunities
Employ AI technologies to enhance and optimize ABM processes and reporting
Utilize and leverage Power Digital's nova ecosystem as it relates to ABM strategy and reporting
Join client calls and discovery discussions to represent ABM performance and platform data; build toward leading these independently

Role Requirements:

Mandatory: hands-on working proficiency with 6Sense, Demandbase, or an equivalent ABM/intent data platform
2–4 years in B2B marketing, marketing operations, or ABM, in-house or in-agency
Comfortable working in core B2B Martech such as Salesforce, Marketo, or HubSpot
Working knowledge of intent data, predictive scoring, and account tiering, with a desire to go deeper on the strategy behind them
Strong analytical skills; comfortable pulling and interpreting data without hand-holding
Clear written and verbal communication; able to translate platform data into a takeaway a channel lead or client can act on
Organized and detail-oriented; able to manage account data and reporting across multiple clients concurrently
Team-oriented and collaborative, with the confidence to flag issues or opportunities to more senior stakeholders
Agency experience valued but not required

Key Performance Indicators (KPIs)

Net MRR across B2B ABM / Strategy portfolio
Client NPS (8+ avg)
Delivery of all work within agreed-upon deadlines
Accuracy and freshness of account tiering, scoring and intent data across assigned clients

Most Important Things (MITs)

Keep account data, intent signals, and reporting accurate and current — the Director and channel teams are making decisions off your work
Clear, direct, and radically candid communication with internal and external stakeholders
Client value — has your work provided new insight, confirmed a course of action, or outlined a clear path forward

Benefits & Perks:

Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

Originally posted on Himalayas

ABM Strategist, Client Services

Job Description