B2B Marketing Manager (AI-native)

Position Summary

Reporting to the Head of Marketing, the B2B Marketing Manager owns and executes lead generation across Incredible Health's employer business, driving awareness, engagement, and qualified pipeline for our three products: Marketplace, Lyn, and Gale.

This is a hands-on role for someone who thrives on building and running campaigns across digital, in person events, webinars, trade shows, and search, and is accountable to growing our pipeline. The ideal candidate pairs sharp channel execution with an analytical, test-and-learn mindset.

This role is 100% remote and can be located in the following states:

Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia

Typical Responsibilities

• Own and execute a multi-channel lead generation strategy that drives consistent, qualified pipeline across a suite of products: Marketplace, Lyn, and Gale.
• Plan, build, and run demand generation campaigns across paid search and social, content, email, and ABM.
• Own the in person and digital event and tradeshow strategy end to end: event selection, budget, pre and post event campaigns, speaker preparation, and pipeline measurement.
• Own the employer-side keyword strategy: build it, brief content against it, and track organic performance. Deep technical SEO is not required, but strong SEO and GEO fundamentals are required.
• Own market positioning and messaging that differentiates our products against competitors and resonates with our buyers.
• Own funnel operations across HubSpot and Salesforce: lead scoring, routing, and nurture automation, with clean handoffs to Sales.
• Partner with Sales, Client Success, and Design on messaging and content for demand generation, nurture, and product marketing.
• Own reporting on marketing sourced and influenced pipeline, and optimize channels against ROI.

Success in your first 6 months will look like:

• A repeatable lead generation engine across digital, events, and search delivering qualified pipeline.
• An event and trade show plan tied to clear pipeline targets.
• A keyword and organic content strategy live, with performance tracking in place.
• Clear funnel reporting showing sourced pipeline, channel efficiency, and conversion by stage.

Requirements

• 4+ years in B2B demand generation or lead generation, ideally in marketplace tech or a startup.
• Proven, hands-on record of building campaigns that drive measurable pipeline and revenue.
• Working mastery of Salesforce, HubSpot, Gong, LinkedIn, and Google.
• Proficient in event-driven marketing: webinars, conferences, trade shows, and speaking engagements.
• Demonstrated AI fluency, with sound judgment about when and how to use it. Day-to-day use of AI tools is assumed; what sets you apart is the ability to build and direct AI-driven workflows and agents that run B2B marketing programs at scale, knowing where AI creates real leverage versus where a simpler approach is better.
• SEO and GEO fundamentals: able to build a keyword strategy, brief content, and interpret organic performance.
• Strong analytical skills, including funnel optimization and channel-level ROI.

You might be the one we're looking for if you have:

• A hands-on record of lead generation that drives measurable pipeline.
• Success executing across digital, events, and search.
• Comfort owning a number. You think in pipeline and conversion, not leads and impressions.
• A test-and-learn mindset. You run experiments, read the data honestly, and iterate.
• A clear grasp of our ICP and buyer personas, and the ability to turn that into sharp positioning and messaging.
• Excellent writing. You'll write campaign copy and communicate results across the org.
• Early-stage SaaS experience (Series A to C) is a plus. Health tech or a marketplace is an even bigger plus.
• A self-starter who navigates ambiguity and solves problems.
• An AI-native way of working, with demonstrated success using AI to drive B2B marketing programs and your day-to-day work.

And now a little bit about us...

Incredible Health is the largest software and AI-powered healthcare career marketplace, trusted by over 1,500 U.S. hospitals, ambulatory surgery centers, home health organizations and over one million U.S. nurses, technicians, and technologists. Our vision and mission is to help healthcare professionals live better lives, and find and do their best work. Our software and AI technology custom matches healthcare employer's nurse and technician hiring needs with experienced, permanent nurse and technician talent for hard-to-fill roles, resulting in faster hiring, cost savings and growth for employers, and expanding opportunities for healthcare workers. We’re backed by $100M from top tier venture capital firms Andreessen Horowitz, Obvious Ventures, Base10, Kaiser Permanente, and Johns Hopkins. Incredible Health is headquartered in San Francisco, CA, supports US-based remote employees, and operates nationally.

Working here is awesome because:

• We’re moving quickly so things never get stale.
• We get to make a difference in the lives of healthcare workers who are truly amazing people.
• We are a very high-caliber team of medical doctors, nurses, software engineers, designers, sales leaders, account managers, and more.
• We offer a competitive, market based salary aligned with your skills and experience
• Our comprehensive benefits package covers medical, dental and vision coverage with shared premiums
• Our company sponsored 401(k) allows you to save for retirement
• Commission and/or equity may be offered based on the position
• Unlimited vacation, so take a break when you need it!
• We have a generous family leave policy so that you can spend time bonding with new additions to your family.
• We welcome candidates with backgrounds that are commonly underrepresented in our industries.
• We deeply value culture, community, and camaraderie amongst our team - we strive to create a work environment that lets you have fun and celebrate (team events and trivia galore!).

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Incredible Health is proud to be an equal opportunity employer.  Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

We are committed to inclusion of all individuals and will make reasonable accommodations for qualified individuals with disabilities in our job application process.  If you require assistance or accommodations to participate in the job application or interview process, please contact 

At Incredible Health, we believe that great ideas come from anywhere. Our core values steward kindness and respect for everyone with a zero tolerance for harassment. We support, welcome and value open participation from individuals with different ideas, experiences, and perspectives.

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At Incredible Health, the security of our employees and candidates is a priority.

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