The Senior Marketing Manager will develop and execute a comprehensive 360-degree marketing strategy that elevates the company brand locally and globally. This role demands a seasoned professional with a deep understanding of digital marketing, e-commerce, and luxury retail. The ideal candidate will have a proven track record in scaling brands internationally, leveraging automation, and driving customer engagement through CRM.
Key Responsibilities:
1. Strategic Marketing Leadership:
- Develop and implement a global marketing strategy that aligns with Company's brand vision and business objectives.
- Lead and manage the marketing team, fostering a culture of innovation, collaboration, and accountability.
- Drive 360-degree marketing campaigns encompassing digital, retail, e-commerce, and CRM channels.
2. Brand Development and Positioning:
- Elevate Company's brand identity across all touch points, ensuring consistency and alignment with our luxury positioning.
- Oversee the creation and execution of compelling marketing content that resonates with our target audiences.
3. Digital and E-commerce Marketing:
- Lead the digital marketing strategy, including SEO, SEM, social media, email, and content marketing, to drive online sales and brand awareness.
- Optimize the e-commerce platform for user experience, conversion rate, and customer retention.
4. Global Expansion:
- Develop and execute market entry strategies for new regions, identifying brand growth and expansion opportunities.
- Leverage data-driven insights to inform marketing decisions and track the effectiveness of campaigns.
5. CRM and Customer Engagement:
- Implement and manage CRM initiatives to enhance customer loyalty, retention, and lifetime value.
- Utilize marketing automation tools to personalize customer experiences and drive engagement across all channels.
6. Performance Analytics and Reporting:
- Establish KPIs and performance metrics to evaluate the success of marketing initiatives.
- Provide regular reports to senior management on marketing performance, insights, and areas for improvement.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
- 10+ years of experience in marketing, with a focus on digital marketing, e-commerce, and luxury brands.
- Proven track record in leading and scaling marketing efforts on an international level.
- Strong understanding of CRM systems, marketing automation, and data analytics.
- Excellent leadership, communication, and project management skills.
- Ability to thrive in a fast-paced, dynamic environment.
Originally posted on Himalayas