Senior Account Manager

Job summary and scope:

The Senior Account Manager (SAM) either works as part of a larger account team led by an (Senior) Account Director or Associate Director, where they are responsible for delivering individual projects and campaigns or is responsible for leading and running smaller accounts. The SAM takes responsibility for the efficient, profitable delivery of these projects, monitoring resource and budgets, creating status reports and financial updates for the client and scheduling work internally. The role is responsible for identifying opportunities for organic growth within existing clients and highlighting those to the account leads.

Key responsibilities:

Client

• Lead smaller accounts (£50,000-80,000 revenue) with input from senior team members as required, or support (Senior) Account Directors on larger accounts.
• Liaise with clients on a day-to-day basis regarding project progress.
• Complete weekly status reports and ensure projects/campaigns are tracking to planned timelines.
• Oversee the development and delivery of materials for specific projects and campaigns as outlined by the account lead.
• Book in timely Click-Ups with Creative, Digital, Client Services and Editorial teams to ensure smooth work flow, and ensure POs are raised for external subcontractors and suppliers as required.
• Maintain the high-quality of all deliverables through appropriate accuracy and quality checks prior to final QC.
• Support the account lead in following up on all projects to gain feedback and measure client satisfaction.

Financial

• Take responsibility for the financial profitability of all projects you are managing, including developing realistic budget estimates and reviewing on an ongoing basis.
• Work closely with the account lead / finance department to review servicing levels (budget vs. actual hours) and direct costs, highlighting issues where identified, and suggesting solutions.
• Monitor resource requirements for your accounts, notifying the account lead of any challenges.
• Maintain good financial and project management processes by completing all financial processes at the appropriate juncture from project kick off to completion and reconciliation.
• Attend and prepare for WIP calls for the projects or accounts you are leading, including agreeing monthly revenue recognition based on progress and forecasting of future budget.
• Know the clients’ financial policies, particularly purchase orders, invoicing and payment terms – ensuring all company procedures are followed.
• Support the account lead in developing client budget reconciliations for your projects as required.

Management

• Constantly monitor resource requirements and notifying the leadership team of any resourcing challenges and/or recruitment needs.
• Ensure a thorough knowledge of all relevant codes of practice and legislation covering communication with healthcare professionals, payers, patients, third party groups and the public.
• Manage external service providers as required.
• Manage and coach junior team members as required.
• Comply with company policies and procedures and demonstrate a personal commitment to their adherence and implementation.

New business

• Identify opportunities for organic growth with existing clients and highlight these to account leads / leadership team and/or pursue these directly with clients.
• Identify new business opportunities through previous contacts and work with the leadership team to pursue these.

Other responsibilities:

• Travel to client meetings is required as part of this role.
• Undertake any duties as may be required from time to time that can reasonably be regarded as within the remit of the post.
• Aware of and conform to legal requirements in all activities, both internal and external. Implicit in this is that all managers and employees conform to the appropriate standards in terms of Data Protection, Health and Safety and Information Security requirements but also to the highest standards of business ethics.

Originally posted on Himalayas