Demand Generation Specialist

About the Team:

AlphaSense Marketing is a revenue focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, content marketing, and experience marketing. At our core, we're here to fuel AlphaSense's growth, which we do by contributing to pipeline and revenue; developing a brand that's widely known to the markets we serve; and encouraging user engagement both within our product and with our brand.

About the Role: 

The International Marketing team is the glue between regional priorities and the global marketing organisation, working across everything from field events and sponsorships to demand generation and integrated campaigns. The ideal candidate is a hands-on B2B marketer with experience marketing to Financial Services or Corporate audiences who thrives in a fast-moving, highly collaborative environment.

You will be executing the regional marketing plan with pipeline and bookings as your core measures of success. You’ll work closely with global Marketing teams to regionalise campaigns and build integrated EMEA programs, while partnering with SDR and Sales teams to drive engagement, follow-up and conversion.

Setup: Hybrid 

Location: London

What You’ll Do: 

• Partner with the EMEA sales and SDR teams to ensure alignment of marketing activity with sales priorities and pipeline goals.
• Collaborate with other marketing team members to localize and execute campaigns in region.
• Measure, track and report the effectiveness of activities and provide recommendations for future campaigns/programs/events.
• Execute the EMEA 1:1 ABM programme in close partnership with sales pod leads, running quarterly client engagement against a defined set of focus accounts.
• Deliver EMEA ABM events and touchpoints against existing account plans and playbooks, adapting them as needed for each account.
• Run the team's hosted event cadence, including breakfast briefings and broker-hosted events, as an established, repeatable programme. Own end-to-end planning and execution: venue sourcing, speaker/broker coordination, guest lists, on-the-day delivery, and post-event follow-up with sales.
• Manage AlphaSense's existing third-party sponsorship and partnership relationships, ensuring all contracted benefits are delivered.
• Act as day-to-day point of contact for external partner organisers, coordinating logistics, deliverables, and renewal conversations.
• Maintain accurate budget tracking and reporting for owned programmes.
• Participate in various company initiatives and projects as requested.

Who You Are:

• 2–5 years of experience in demand generation /  growth marketing
• Proven experience partnering directly with sales and/or SDR organisations to deliver marketing-sourced pipeline.
• Demonstrated ability to plan, manage, and execute hosted events and client engagements to a high standard.
• Comfortable managing external partner and vendor relationships, including sponsorship logistics and contract deliverables.
• Familiarity with ABM strategies and tools (e.g. Demandbase) in a multi-market context is a plus
• Strong project management skills, with the ability to run multiple concurrent programmes and stakeholders.
• Strong analytical skills - comfortable building reports and translating data into action
• Preferred experience: Google Workspace (GSuite), Salesforce, Marketo, Mutiny, and Tableau.
• London-based, able to work hybrid and attend on-site events as required.

Why AlphaSense

 

• Work with a high-performing, mission-driven team that values innovation and execution and has a lot of fun doing it.
• Step into a well-defined, already-running programme with clear documentation and support.
• Direct exposure to senior sales stakeholders and high-profile client events across EMEA.