Autodesk
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We are looking for a Senior Manager, ABM & Field Marketing to lead integrated marketing strategy and execution in support of Autodesk’s Construction business. In this role, you will bring together the precision of account-based marketing (ABM) and the scale and relationship-building power of field marketing to drive engagement, pipeline, and revenue across key accounts and priority markets.
This is a highly collaborative leadership role for a strategic and results-driven marketer who knows how to align closely with Sales, build impactful programs, and inspire a team to deliver meaningful business outcomes. You will lead a team responsible for developing and executing account-focused and regionally relevant marketing programs that connect Autodesk with customers and prospects in authentic, measurable ways.
Marketing plays an important role in that transformation. We create opportunities to engage decision-makers, strengthen customer relationships, and accelerate growth by connecting Autodesk’s solutions to the priorities that matter most to the construction industry.
Responsibilities
Lead, coach, and develop a high-performing team responsible for ABM and field marketing strategy and execution in support of Autodesk’s Construction business
Build and execute integrated marketing plans that align target account priorities, regional opportunities, and broader business goals
Partner closely with Sales leadership to identify strategic accounts, key segments, and territory priorities, and translate them into focused marketing programs
Develop and execute multi-channel ABM strategies that increase awareness, engagement, pipeline creation, and opportunity acceleration within target accounts
Oversee the planning and execution of field marketing programs, including executive events, customer programs, industry events, webinars, roundtables, and regional activations
Collaborate with Product Marketing, Campaigns, Digital, Content, and Sales teams to deliver personalized messaging, compelling experiences, and coordinated follow-up strategies
Ensure alignment between ABM efforts and broader demand generation initiatives to maximize impact and improve the customer journey
Use data and insights to evaluate program performance, optimize investments, and communicate business results to stakeholders
Manage budget, forecasting, and resource allocation across ABM and field marketing programs
Help create strong connections between marketing and sales by supporting enablement, visibility into performance, and shared accountability for outcomes
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience
8+ years of experience in B2B marketing, including experience in field marketing, account-based marketing, demand generation, or integrated marketing
3+ years of people management experience with a proven ability to lead, develop, and inspire high-performing teams
Demonstrated success building and executing ABM strategies and field marketing programs that drive measurable pipeline and revenue impact
Experience partnering closely with Sales teams to align marketing programs to account, segment, and territory priorities
Strong understanding of account-based marketing principles, including account selection, personalization, engagement strategy, and measurement
Experience planning and executing customer-facing programs such as events, executive engagements, webinars, roundtables, and industry activations
Familiarity with marketing automation, CRM, and ABM platforms such as Marketo, HubSpot, Salesforce, 6sense, Demandbase, or similar tools
Strong analytical and problem-solving skills, with the ability to use performance data to inform decisions and improve outcomes
Excellent communication, collaboration, and stakeholder management skills in a matrixed environment or supporting technology solutions for construction, design, engineering, or adjacent industriesconstruction industry
Experience supporting enterprise or strategic account sales motions
Strong executive presence and comfort engaging with senior internal and external stakeholders
Experience leading marketing in a fast-paced, highly collaborative global organization
Passion for building customer-centric programs that combine strategy, creativity, and measurable impact
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
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Originally posted on Himalayas