The Associate, Marketing DataOps helps run the ‘control tower’ of
Acxiom’s audience distribution data practice, managing and maintaining the efficient flow and implementation of client first party data assets, custom audience creation and monitoring overall utilization in support of financial tracking. The role works cross-functionally between internal and external business, product and ad operations teams to gather requirements, develop plans, and execute feasible data strategies and tactics. This role will manage day to day operations around data activation partners and will help create process for tracking client data utilization and monetization.
What You Will Do:
- Work with agency client teams, Data Strategy and Insights teams to understand, document, and clarify client data needs (stated and unstated) related to audience creation and activation
- Operate as a cross team liaison ensuring alignment both strategically and technologically to maximize the operational effectiveness and value of the client’s data assets.
- Track and report on client data intake and activation/syndication along with ad hoc data requests on a client by client basis
- Engage with client strategists and activation partners to create process for audience utilization and track related financial metrics
- Collaborate with Product Management and Ad Operations to guarantee that data pipelines will enable efficient activation of client data and measurement of KPIs.
- Partner with Finance to accurately track and document usage across agencies and help to communicate and facilitate billing processes for all audience related activity
What You Will Have:
Bachelor’s Degree Required
This role is not eligible for any type of sponsorship!
- 2+ years of experience in digital media planning or media analytics, including a fundamental understanding of DSP, DMP, trading desk, or addressable audience segmentation
- Experience developing new processes from scratch and implementing these processes across multiple organizations
- Effective communicator who can simplify complex procedures
- MS Office fluency, including Excel pivot tables & chart making.
- Ability to handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
Primary Location City/State:
Homebased - Conway, Arkansas
Additional Locations (if applicable):
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contactrecruit@acxiom.com.
Originally posted on Himalayas