Sr Director, Product Marketing

We’reseeking aSr. Director of Product Marketingto define and lead the go-to-market vision, narrative, and execution for ourhosting, agentic and agentportfolio. This is a critical leadership role at the center of our business—owning howthe ‘voice of our customer’,and lead howwe position, package, and bring ourofferingto market across SMBs,Developers, and Agencies globally via multipleroutes-to-market.

As a senior leader, you will shape how weposition ourselves in a world of agentic hosting, agents and vibe-coded applications boldly differentiating in diverse landscape spanningHosting, WordPress, eCommerce,Agentic,andVibe Coding Platforms. You will drive company-wide alignment across Product, Marketing, Sales, and Customer Success—ensuring a unified,compellingand differentiated story thatcommunicates with clarity,acceleratesgrowth, andemphasizesmarket leadership.

This role goesrequires leadership, mentoring andexecution—you willguide, build, andscale the product marketing function, influence product strategy, and serve as a key advisor to executive leadership on market positioning, segmentation, and growth opportunities.

Define the market narrative and category position

• Establish and evolve a clear, differentiated narrative that positions us as the platform of choice for building,growingand running an online presence. Shape how we compete across hosting,web presence, productivity, Agenticofferingsand adjacent SaaS platforms—driving clarityandthoughtful positioning.

Lead end-to-end go-to-market strategy

• Own GTM strategy across core offerings and new innovations, includinghostingtoAI offerings. Ensure alignment from product development through launch and lifecycle growth, with clear success metrics tied to pipeline, adoption, and revenue.

Build and scale a high-impact Product Marketing function

• Establish the structure, processes, and talent needed to support a multi-product, multi-segment,multi route-to-marketbusiness. Develop a roadmap for scaling product marketing as a strategic growth lever across the organization.

Drive commercial impact through sales and partner enablement

• Elevate sales and partner effectiveness by delivering best-in-class enablement frameworks, messaging, and tools. Ensure Sales, Agency, Industry, and SDRsteams are equipped to win across segments with consistentanddifferentiated positioning.

Own product and feature launches at scale

• Lead the strategy and execution for major product launches and releases—ensuring strong market introduction, clear value communication, and measurable business outcomes.

Institutionalize competitive intelligence

• Develop a robust, continuously evolving view of the competitive landscape acrossour product portfolio. Translate insights into actionable strategies that strengthen win rates and market positioning.

Champion the voice of the customer and market

• Bring deep customer, partner, and market insights into the organization—informing product roadmap decisions, pricing and packaging strategy, and long-term growth opportunities.

Partner across Growth and Brand to drive demand

• Collaborate with Demand Generation, Brand, and Lifecycle Marketing teams to create integrated campaigns, thought leadership, and programs that drive awareness, engagement, and pipeline at scale.

• 15+ years of product marketing experience, with significant leadership scope inHosting, WordPress ecosystem,Agentic,SaaS, or adjacentonline/web/cloud platforms

• Proventrack recordofowning GTM strategy for complex, multi-product platformsacross cart, sales, and partner routes-to-market,and driving measurable revenue impact

• Experience building and scalingproduct marketing teams and functionsin high-growth or transformation environments

• Deep understanding ofSMB,Developer and Agencysegments, including subscription and usage-based business models

• Strong executive presence with the ability toinfluence senior stakeholders and align cross-functional leaders

• Exceptional storytelling and positioningexpertise—able to translate technical capabilities (performance, infrastructure, AI, security) into clear customer value

• Ability tooperateseamlessly betweenstrategic leadership and hands-on execution

• Experience inhighly competitive, rapidly evolving marketswith a strong bias for action and results

Why you’ll love us.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with employees globally.

• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching401K, Life/AD&D/STD/LTD, TuitionReimbursement, Pet Insurance, Generous vacation policy, and much more!

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!

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