Direct Response Copywriter

About Zabota

Zabota is a top-ranked global recruitment firm recognized as a Top HR Staffing Company by Clutch in 2025. We help high-growth U.S. companies build elite remote teams by connecting them with top global talent.

About Our Client

Our client is a U.S.-based dental implant marketing agency focused on driving patient acquisition for dental practices across the country. The company specializes in high-performing paid advertising campaigns and produces ad creative for 150+ dental implant practices nationwide.

About the Role

We are looking for an experienced Marketing Copywriter to create direct-response Meta Ads (Facebook & Instagram) for dental implant practices across the U.S. This role focuses on writing high-performing ad copy that speaks directly to patient pain points and motivates them to take action.

You will work within the Content Department, collaborating with designers, media buyers, and account managers to produce ad creative that drives patient inquiries and campaign performance.

Responsibilities

• Write direct-response Meta ad copy (primary text, headlines, and static ads)

• Develop multiple creative angles for each campaign

• Produce high volumes of high-quality ad copy

• Collaborate with designers to guide visual ad concepts

• Work with media buyers to analyze performance and improve copy

• Follow QA and compliance guidelines for healthcare advertising

Qualifications

• Proven direct-response copywriting experience

• Strong experience writing Meta Ads copy (non-negotiable)

• Ability to write empathetic, persuasive copy for high-ticket consumer decisions

• Excellent attention to detail and ability to follow compliance guidelines

• Strong collaboration skills in a performance-driven environment

• Understanding of U.S. culture and audiences, particularly older demographics

Nice to Have

• Experience in healthcare, dental, or medical marketing

• Familiarity with Meta ad formats, character limits, and platform behavior

• Experience writing price offers and multiple angles around the same offer

Offer Details

• Remote: Worldwide (Latin America preferred)

• Working Hours: 9 AM – 5 PM PST

• Contract Type: Full-time remote contractor

• Salary: $3,000 – $4,000 USD per month

Hiring Steps

1. Initial Zabota Screening

2. Client Interview

3. Paid Test Task / Second Interview

4. Offer

Originally posted on Himalayas