Paid Media Optimization Analyst - Client Success

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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com

The Optimization Strategist will work in a pod structure with Account Managers to support our largest clients, providing strategic insights and recommendations for PPC and SEO campaigns. While Account Managers are responsible for client facing communication, the Optimization Strategist is the principle responsible for day-to-day campaign management, optimization, and reporting. The Opti will review campaigns regularly, make changes, assess digital campaign trends, and partner with sales and client success to provide performance metrics that support client retention.

About your Responsibilities:

Our ideal candidate must have a background in digital marketing with applied experience in PPC and ideally SEO. Candidates must have a minimum of three years working knowledge and understanding of the digital marketing landscape. The Optimization Strategist candidate must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects. Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills.

An Executive Accounts Optimization Strategist will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations. Job duties may include:

• Serving as a clients’ Optimization Strategist
• Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)
• Optimizing PPC campaigns in order to increase campaign success
• Updating and/or creating pacing reports for campaigns
• Creating campaigns within our platform
• Providing weekly/monthly/ad hoc reporting
• Providing miscellaneous research as needed
• Creating ads and A/B tests for PPC
• Reviewing keywords and providing feedback on potential keyword strategies
• Providing reviews of SEO tasks
• Completing SEO reporting
• Join client meetings as needed and be comfortable presenting findings and analysis as needed
• Build rapport with internal team members through routine and scheduled meetings
• Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients
• Execute budgets and strategies to meet specific client goals/needs
• Monitor, evaluate, and leverage standard processes to manage and improve SEM/SEOcampaign performance across LOCALiQ’s publisher networks to determine improvement opportunities
• Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
• Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
• Incorporate constantly evolving technologies and processes into the client solution delivery process

Key Qualifications:

• 3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent
• 2+ years of campaign management experience
• Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
• Bachelor’s Degree in Marketing, Communications, Public relations or related fields
• Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends
• Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
• Creative thinker with strong time management, and organizational skills with exceptional attention to detail

#LOCALiQ

The annualized base salary for this role will be $45, 000,00 - $55,000.00.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

Originally posted on Himalayas