Growth Marketing Lead

About Dispensed

AtDispensed,we are passionate about empowering individuals to reach their full potential by supporting better health outcomes. We believe that access to innovative and alternative therapies can transform lives. Through our telehealth platform, we facilitate patient access to affordable, efficient, and reliable alternative medicine services across Australia, NZ and the UK.

About the Role

We are looking for a Growth Marketing Lead to build and scale a high-performance growth engine across paid acquisition, lifecycle, and conversion channels.

This is a hybrid operator and leadership role. You will lead the growth function while remaining hands-on in execution during the early phase, particularly across Paid, CRO, CRM/lifecycle, SEO, and experimentation.

Your mandate is to move the business from channel-based marketing to a structured, data-driven growth system that can scale efficiently.

There are both internal and external resources available to help in the execution of this strategy but a level of hands-on technical ability will be required.

Why This Role Matters

We are at an inflection point. Today, our growth is driven by a small set of channels and a relatively early-stage marketing system.

This role is responsible for building the infrastructure, processes, and team required to scale efficiently, reduce volatility, and unlock new growth channels over time.

What You'll Own

• Own Growth Strategy and Performance
• • Define and execute the growth roadmap across paid, lifecycle, CRM and CRO channels
  • Own CAC, LTV, conversion rate, and overall marketing efficiency
  • Allocate budgets across channels based on performance and marginal returns
  • Translate business targets into clear growth plans and forecasts

• Build and Operate the Growth Engine
• • Design and run a structured experimentation roadmap across:
  • • Paid acquisition (Meta, Google, emerging channels)
    • Landing pages and funnels (CRO)
    • Lifecycle (email, SMS, retention flows)
    • SEO
  • Implement testing frameworks with clear hypotheses, measurement, and iteration cycles
  • Identify and remove bottlenecks across the funnel
• Hands-On Execution (First 6-9 Months)

• • Own and optimise key parts of the funnel directly:
  • • Landing page testing and CRO
    • CRM/lifecycle flows (email, SMS, retention, winback)
    • SEO growth foundations
  • Work closely with creative and paid media to align messaging, targeting, and funnel performance
  • Be comfortable going from strategy to execution without handoffs

• Data, Insights, and Attribution
• • Partner with data/tech teams to create/leverage data warehouse and reporting infrastructure
  • Analyse performance by cohort, channel, and segment
  • Move beyond platform metrics to true CAC and LTV understanding
  • Improve attribution clarity and decision-making frameworks

• Build and Lead the Team
• • Work with Senior Marketing Lead to:
  • • Define the future growth org structure and hiring roadmap
    • Hire and manage key roles across paid, lifecycle, creative, and data
  • Set performance standards, workflows, and operating cadence
  • Manage external partners and agencies where required

What Success Looks Like

• Within 3-6 months:
• • Clear growth roadmap and experimentation cadence in place
  • Improved funnel visibility and performance reporting
  • Early wins across CRO and lifecycle
• Within 6-12 months:
• • More stable and predictable CAC
  • Increased conversion rates across key funnels
  • Stronger contribution from lifecycle and retention
  • Reduced reliance on any single acquisition channel

What You’ll Need

Required Experience:

• 6-8+ years in growth, performance, or digital marketing roles
• Experience owning growth across multiple channels (not just paid media)
• Proven track record improving CAC, conversion rates, and LTV
• Experience in DTC, marketplace, or digital-first businesses

Core Capabilities:

• Systems Thinking: Understands how paid, creative, CRO, and lifecycle interact as one system
• Hands-On Operator: Comfortable building flows, launching tests, and analysing data directly
• Analytical Rigor: Strong understanding of attribution, cohort analysis, and funnel metrics
• Experimentation Mindset: Structured approach to testing, iteration, and learning
• Leadership: Able to build and scale a team over time

This role is not suited to candidates who:

• Have only specialised in a single channel (e.g. Meta or Google) without broader growth ownership
• Prefer managing over executing and are not hands-on in the work
• Focus purely on brand without owning performance outcomes
• Rely heavily on agencies or external teams to drive results

What We Offer

• Work From Anywhere. 🌍
• A competitive salary and awesome benefits package. 💰
• A supportive and positive work environment. 🌟
• Opportunities to grow and develop your career. 📈
• Opportunity to transform lives through alternative medicine. 💡

Originally posted on Himalayas