Senior Performance Marketer

We’re Anoto, the technology company behind Inq Smartpens https://inq.shop/ An innovative range of digital pens and intelligent writing solutions designed to bring handwritten ideas instantly to life.

For over 20 years, we’ve pioneered digital writing technology that bridges the gap between analogue and digital. Now, under a new management team and a bold vision, we’re relaunching the brand through Inq, redefining how people think, create, and communicate across the analogue–digital divide.

We’re looking for a data-driven Senior Performance Marketer to lead customer acquisition and digital growth across global markets. Reporting to the Chief Marketing Officer, you’ll plan, execute, and optimise performance marketing campaigns that drive visibility, engagement, and revenue for Inq Smartpens and the wider Anoto portfolio.

This is a hands-on and strategic role at the heart of a global brand transformation, perfect for a creative thinker who thrives in fast-paced, start-up-style environments and wants to shape the future of a category.

Key Responsibilities:

1. Campaign Strategy & Execution

• Develop and manage comprehensive performance marketing strategies to drive customer acquisition and revenue growth for Inq Smartpens.
• Oversee campaigns across paid channels, including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, TikTok, and programmatic platforms.
• Continuously A/B test ad creatives, messaging, and targeting strategies to identify high-performing combinations.

2. Data Analysis & Optimization

• Monitor and analyse campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to identify trends and actionable insights.
• Optimize budget allocation and bid strategies to maximise performance and efficiency.
• Use analytics tools (e.g., Google Analytics, GA4, Data Studio) to report on campaign performance and provide data-backed recommendations.

3. Channel Ownership & Expansion

• Own the performance of core advertising channels and identify opportunities for scaling.
• Explore and test new advertising platforms and opportunities to expand reach and customer acquisition.
• Collaborate with creative teams to develop compelling assets tailored to different channels and audiences.

4. Collaboration & Alignment

• Partner with the product and marketing teams to align campaigns with broader marketing goals and product launches.
• Work closely with the analytics team to implement tracking solutions and ensure accurate attribution.
• Collaborate with the content and design teams to ensure campaigns are visually engaging and aligned with brand guidelines.

5. Budget Management

• Manage performance marketing budgets, ensuring efficient allocation to achieve or exceed ROI targets.
• Provide regular updates on spend, performance, and forecasts to key stakeholders.

Qualifications

· Bachelor’s degree in marketing, Business, or a related field.

Experience

· 5-10+ years of experience in performance marketing or growth marketing, preferably in the tech, e-commerce, or consumer electronics industries.

· Direct-to-Consumer (DTC) marketing experience is essential, with proven success driving acquisition, retention, and lifecycle campaigns.

· Start-up experience required, ideally having built or scaled brands in a fast-paced, resourceful, and entrepreneurial environment.

· Familiarity with international markets and localisation strategies.

· Hands-on experience with remarketing, audience segmentation, and lifecycle marketing.

· Strong understanding of DTC metrics (CAC, LTV, ROAS) and customer journey optimisation.

Skills:

Technical

• Expertise in managing and optimizing campaigns on Google Ads, Meta Ads Manager, LinkedIn Ads, and other major platforms.
• Proficiency in analytics tools like Google Analytics, GA4, and data visualization tools.
• Strong understanding of attribution models, conversion tracking, and the digital marketing funnel.
• Advanced knowledge of SEO and SEM principles.
• Familiarity with tools like Tableau, Excel (pivot tables, data analysis), and marketing automation software.

Soft

· Analytical thinker with a focus on ROI and data-driven decision-making.

· Highly organized and detail-oriented with the ability to manage multiple campaigns simultaneously.

· Strong communication skills for cross-functional collaboration and reporting.

Originally posted on Himalayas