Buckner Retirement Services is seeking a Marketing Analyst to join their team to help inspire the lives of their seniors. The Marketing Analyst will deliver clear, data-driven insights through analysis and research to improve lead generation, conversion, occupancy, and overall revenue performance for BRS.

Requirements

Build dashboards that track key KPIs across all communities
Analyze sales funnel performance to identify bottlenecks in pipelines
Measure the effectiveness of digital, print, direct mail, and marketing plan lead aggregators
Analyze cost per inquiry (CPI), cost per lead (CPL), cost per move-in (CPM), and channel ROI for each community and the overall system
Partner with sales and operations to improve data capture, workflows, and lead attribution accuracy

Originally posted on Himalayas

Marketing Analyst - Temporary/Full Time

Job Description

Requirements