Industry Principal, Automotive

Role Summary

The Industry Principal (IP) is a highly visible, strategic role responsible for shaping PTC’s growth and market strategy within a specific industryvertical. Acting as a trusted advisor to customers and internal stakeholders, the IP brings deep industryexpertise, executive engagement, and market insight to help drive early-stage pipeline creation, strategic account expansion, and long-term growth opportunities.

This role partners closely with Sales, Productmanagement, Marketing,Partners, Services, and executive leadership to align PTC’s solutions and go-to-market strategy with evolving industry challenges and transformation initiatives. The Industry Principal will help define scalable industry salesplays, strengthen executive relationships, influence solution direction, and position PTC as a strategic industry leader.

Success in this role requires strong domainexpertise, executive presence, strategic thinking, and the ability to translate industry trends and business priorities into measurable customer and business outcomes.

The ideal candidate brings deep industry credibility and an established network of executive relationships that can help expand strategic engagement and accelerate access within priority accounts.

Key Responsibilities

• Serve as a trusted industry advisor to customers, sales teams, and executive leadership

• Engage with C-level stakeholders toidentifybusiness challenges, transformation priorities, and strategic opportunities.

• Leverage industry relationships and executive networks to expand access, strengthen customer engagement, andidentifynew strategic opportunities

• Drive early-stage pipeline creation and strategic account engagement across priority accounts

• Develop scalable industry go-to-market plays, messaging, and executive engagement strategies

• Partner closely with account teams on strategic account planning, stakeholder mapping, and opportunity progression

• Leverage industryexpertiseand relationships to expand executive access and strengthen PTC’s market presence

• Collaborate with Product, Marketing, Services, and Partners to align industry priorities and influence roadmap direction

• Build and strengthen relationships with strategic partners and GSIs to drive aligned go-to-market execution and customer outcomes

• Represent PTC at customer meetings, conferences, and industry events to elevate thought leadership and market awareness

• Provideindustry insights, competitive intelligence, and customer feedback to improve positioning and solution strategy

• Mentor and enable GTM teams on industry trends, business value messaging, and executive engagement approaches

Qualifications

• 15+ years of experience within Automotive, including enterprise customer engagement and strategic sales support

• Strong industryexpertisewith deep understanding of market trends, business drivers, and customer challenges

• Demonstrated ability to engage and influence executive and C-level stakeholders

• Proven experience supporting complex enterprise sales cycles and strategic account growth

• Strong executive presence with exceptional communication, presentation, and relationship-building skills

• Ability to translate business priorities into strategic technology and transformation discussions

• Established industry network and relationships preferred

• Bachelor’s degreerequired; advanced degree preferred

• Willingness to travel(about 25%)as needed for customer and industry engagement