Dockwa is on a mission to modernize the $230+ billion marine industry. Founded in 2015, we started by streamlining how boaters and marinas connect through real-time transient slip bookings, and quickly expanded to provide a full operating system for marinas nationwide—automating workflows, increasing revenue, and delivering efficiencies across the board. But we’re just getting started. Our ambition is to bring modern, impactful technology solutions to an industry that has traditionally been offline, and we’re looking for passionate individuals to help us lead the charge.
Our Mission
We believe in transforming a historically traditional industry by empowering marinas with intuitive, powerful software. By building an all-in-one platform that integrates reservations, payment processing, and workflow management, we aim to elevate the operational efficiency of our partners and create a seamless customer experience for boaters.
Our Team
We’re a dedicated group of builders, innovators, and problem-solvers. As part of the Sales team, you’ll collaborate not only with your direct colleagues but also with Customer Success, Product, and Marketing teams. We believe in fostering a community of continuous improvement and shared success—where each person is empowered to make a lasting impact.
Our Culture
Dockwa thrives on a culture of collaboration, innovation, and ownership. We value autonomy and the spirit of learning-by-doing. Our team members are driven by a shared goal: to redefine an entire industry. We champion a culture where people feel connected to our core values—operating with integrity, focus, and the curiosity to solve real-world problems every day.
The Role
As an Account Executive I, you’ll be the driving force behind expanding
Dockwa’s network of marinas and increasing revenue through the entire sales cycle—from prospecting and qualification to product demonstrations and deal closing. You will be on the front lines, capturing critical market feedback that shapes our product roadmap and marketing strategies. This role is integral to ensuring
Dockwa’s continued success and innovation in the marina space.
Key Responsibilities:
- Lead Management & Prospecting
- Conduct outbound sales efforts (calls, emails, video meetings, in-person visits) to engage potential marina partners.
- Research and prioritize marina prospects within the CRM, identifying those that align with our ideal customer profile.
- Consultative Selling & Qualification
- Qualify leads through comprehensive discovery, understanding each marina’s goals, challenges, and processes.
- Conduct product demonstrations tailored to each prospect’s unique needs, clearly articulating Dockwa’s value proposition and return on investment.
- Deal Negotiation & Closing
- Present proposals and lead pricing discussions, ensuring deals are structured to benefit both the client and Dockwa.
- Overcome objections by showcasing ROI, aligning stakeholders, and managing contracts through to close.
- Relationship Building & Cross-Functional Collaboration
- Build and maintain strong relationships with key decision-makers and influencers at marinas.
- Collaborate with Customer Success and Implementation teams for seamless handoffs that set marinas up for long-term success.
- CRM Management & Forecasting
- Accurately forecast revenue and maintain an up-to-date sales pipeline.
- Keep CRM data clean, documenting prospect information and market insights to inform future product or marketing initiatives.
- Continuous Improvement
- Gather and synthesize market feedback, relaying it to Product and Marketing teams to refine offerings and strategies.
- Maintain a high level of organization, ensuring smooth transitions for customers throughout the sales process.
Who You Are:
- Customer-Focused & Relationship-Oriented
- You thrive on understanding customer pain points and aligning them with strategic, value-driven solutions.
- You’re skilled at building trust with prospects and internal teams alike.
- Results-Driven & Self-Motivated
- You consistently aim to exceed sales targets and enjoy the challenge of working in a competitive environment.
- You’re eager to grow and optimize your sales approach through regular feedback and self-improvement.
- Effective Communicator & Problem-Solver
- You excel at explaining complex concepts clearly, whether in person, on calls, or via email.
- You use strong discovery techniques to identify needs and present compelling solutions.
- Organized & Detail-Oriented
- You manage your pipeline meticulously, ensuring accurate data in the CRM and reliable forecasting.
- You are adept at juggling multiple prospects at various stages in the sales cycle without losing track.
- Adaptable & Collaborative
- You welcome feedback, embracing new ideas and approaches to continuously enhance the sales process.
- You value strong cross-functional teamwork and proactively support transitions to Customer Success.
Qualifications:
- 2+ years of B2B sales experience, preferably in a SaaS or technology environment.
- Proven track record of meeting or exceeding sales quotas.
- Proficiency with CRM tools for lead management and forecasting.
- Strong negotiation and objection-handling skills, with the ability to tailor deals within established guardrails.
- Excellent verbal and written communication skills, including the ability to conduct persuasive product demonstrations.
- Familiarity with consultative selling methodologies and a solid understanding of the customer persona (in this case, marinas)
- Bachelor’s degree in Business, Marketing, Communications, or a related field is a plus.
As an Account Executive, you’ll gain exposure to various facets of the organization, including Product, Marketing, and Customer Success. Depending on your performance, interests, and skill set, there are clear pathways to roles such as Account Executive 2, Senior Account Executive, Strategic Account Executive, Principal Account Executive, and even sales leadership.
Dockwa offers a
competitive compensation package—including base salary, equity, and a comprehensive benefits plan. We also provide ongoing training, professional development resources, and ample opportunities to grow within the company.
Dockwa is an
equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Originally posted on Himalayas