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Constructing, launching, and refining paid advertising campaigns across Meta (Facebook/Instagram), LinkedIn, and TikTok.
Crafting compelling ad copy and collaborating with internal teams to test and optimize creative assets.
Managing advertising accounts and budgets with strategic precision to ensure full utilization and platform compliance.
Analyzing campaign performance data using native platform dashboards and Google Analytics to extract actionable insights.
Developing and presenting comprehensive performance reports on a monthly or quarterly basis to internal teams and clients.
Partnering with account managers and nonprofit clients to ensure campaign strategies are perfectly aligned with overarching mission goals.
Remaining up-to-date with the latest platform updates, algorithm changes, and nonprofit advertising best practices.
A minimum of 2 years of experience working within a marketing agency environment.
At least 2 years of hands-on experience executing digital marketing campaigns, specifically within the Meta and LinkedIn ads platforms.
Exceptional written and verbal communication abilities.
A genuine passion for the digital marketing landscape and the nonprofit sector.
The capability to work autonomously in a remote setting, expertly managing multiple accounts and projects concurrently.
A collaborative mindset and a diverse perspective.
An entrepreneurial and independent work ethic.
Meta Blueprint Certification and/or LinkedIn Marketing certifications are highly desirable, though not mandatory.
Proficiency with Google Ads (including Search, Display, Video) and Google Analytics is considered a strong advantage.
Consistently meets deadlines by organizing tasks and managing priorities effectively.
Delivers polished, error-free work by maintaining high standards of accuracy.
Writes clearly and professionally, adapting tone for various audiences.
Works effectively with others, building trust through dependability and a positive attitude.
Plans and executes projects with clear timelines and accountability.
Originally posted on Himalayas