BARBRI
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BARBRI is the most trusted name in legal education — and we’re growing. With a product portfolio that spans the full legal learning lifecycle, from LSAT prep and law school study aids; casebooks to bar exam preparation, SQE prep, and continuing legal education, we serve aspiring and practicing legal professionals at every stage of their careers.
We’re now seeking a Vice President of Brand and Creative Strategy to own and champion the BARBRI brand at the highest level — and drive us to our next chapter of growth. This is not a caretaker role. This is a market-making opportunity for a brand leader who wants to define how the world’s legal community learns, grows, and advances.
You will be the architect of a brand strategy that fuels awareness, conversion, and market share across two powerful business dimensions:
B2C: Pre-law students, LSAT candidates, law students, bar exam takers, SQE candidates, paralegals, and legal and tax professionals pursuing CLE and CPE
B2B: Law firms, law schools, and legal organizations seeking training and development solutions for their teams
Reporting directly to BARBRI’s Chief Marketing Officer and sitting on the executive Marketing Leadership Team, you will own BARBRI’s brand voice, its creative engine, and be a key driver of competitive differentiation globally.
BARBRI operates at a rare intersection: a deeply trusted legacy brand with a significant runway for growth. The legal education landscape is evolving rapidly, and the leader who steps into this role will have the platform and authority to reshape how BARBRI shows up in the market — sharpening our positioning, expanding our reach, and ensuring that every touch point, from a first digital impression to a long-term B2B partnership and LTV, reflects a brand that is indisputably the leader in its field.
Own the BARBRI brand: its vision, voice, aesthetic, values, and mission — internally and externally across all markets and segments.
Develop and execute brand strategies that drive measurable growth in awareness, conversion, and market share across B2C and B2B audiences.
Spearhead compelling brand awareness campaigns across digital (social, web, CTV, display ads, email) and print/traditional channels and ov ersee any brand agency partnerships.
Lead competitive brand positioning across BARBRI’s full portfolio: LSAT prep, law school study aids and casebooks, bar prep, SQE prep, and CLE.
Evolve and steward BARBRI’s Brand Guidelines, ensuring consistency and relevance across all channels, geographies, and segments.
Oversee public relations and communications strategy to protect and amplify BARBRI’s reputation as the trusted leader in legal education in collaboration with executive leadership and PR partners.
Manage brand budget, partnering with the CMO on strategic investment decisions.
Lead creative strategy for all marketing campaigns, content, and communications — ensuring innovation, impact, and brand alignment.
Translate business goals and product value propositions into compelling narratives and visuals that resonate with diverse audiences across the buying funnel.
Champion CRO best practices across marketing channels, ensuring creative drives not just awareness but action.
Collaborate with product, UX, paid media, and sales teams to create integrated brand experiences that convert.
Oversee and protect brand and licensed assets, including photography, video, and working files.
Partner with product and marketing leaders to develop brand strategy for new product launches and market expansions, including international markets.
Identify and activate emerging trends, channels, and technologies — including AI-powered tools — to enhance brand presence and creative output.
Lead integrated marketing campaigns spanning digital, social, and traditional media to achieve business objectives.
Partner with the data and analytics team to measure brand and creative effectiveness, using insights to continuously optimize strategy.
Build, inspire, and lead a high-performing brand and creative team across copywriting, design, video and animation, organic social, and project management.
Foster a culture of creative excellence, agility, AI-adoption, experimentation, and accountability.
Manage and develop direct reports with a focus on output quality, professional growth, and team culture.
Manage relationships with external agencies, freelancers, and vendors to ensure quality and brand alignment.
You will lead a talented, cross-functional creative group including:
Bachelor's degree in Marketing, Communications, Brand Design, or related field; Master’s degree preferred
10–15+ years in brand strategy, creative direction, or marketing leadership in education, legal, professional services, or SaaS
Demonstrated track record of growing brand awareness, market share, and conversion — not just maintaining brand consistency
Experience leading brand strategy across both B2C and B2B audiences
Familiar, willing and curious about emerging AI tools for ABC (Assessment, Business, and Content). Lead the next chapter of using new and AI-embedded tools (Adobe, Canva, etc) to significantly scale creative output.
Experience in or strong familiarity with global markets; understanding of cultural nuances and international brand dynamics (SQE/UK market experience a plus)
A brand builder’s instinct: you see market opportunity where others see consistency exercises
Strong visual and editorial sensibility and art direction — you can direct great work and recognize it
Exceptional communication and storytelling skills, with the ability to inspire teams and align executives
Data fluency: you use analytics and consumer testing to make creative decisions, not just validate them
Highly organized, with the ability to manage multiple priorities and pivot quickly in a fast-moving environment
AI Productivity: Jasper, Claude, Adobe Firefly, etc
Video storyboarding and editing experience a plus
We believe your dedication deserves more than just a paycheck. That's why we offer a comprehensive perks package designed to support your well-being and fuel your passions. Here's a taste of what awaits you:
Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.
Barbri is an equal opportunity employer workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.
Qualified applicants will receive consideration for employment without regard to their race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build an inclusive workforce.
Originally posted on Himalayas