Marketing Specialist

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Beckman Coulter Life Sciences, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

At Beckman Coulter Life Sciences, we know time is the most critical facet in the laboratory today: time to get life-saving therapies to patients faster; reclaiming time by automating tedious manual workflows; and saving time spent addressing erroneous or complex results.

We are partners in time and accelerate answers to critical questions through the power of automation. We develop innovations for scientists by scientists, with many of our 3,300+ global colleagues coming from the laboratory.

It’s all part of our time-tested approach to bringing meaningful innovations at the speed of life since 1935. And we’re just beginning. Working together, let’s put our time and talents together to advance human health for tomorrow.

Learn about the Danaher Business System which makes everything possible.

The Marketing Specialist is responsible for executing marketing campaigns that will drive revenue growth in Latam via lead generation in alignment with Beckman Coulter Life Sciences Global strategies. Also it is fully integrated with multi-channel marketing campaigns with an emphasis on utilizing digital channels and event strategies.

This position reports to the Head Of Field Marketing Flow Cytometry North America and Latam and is part of the Marketing organization located in Mexico and will be a fully remote role.

In this role, you will have the opportunity to:

• Execute on tactical plans that drive revenue in assigned PRODUCT LINE primarily through lead generation channels;
• Execute campaign strategies through providing direction on “voice of the customer,” messaging, and ensuring a high-level of content quality for all tactics where appropriate.
• Engage in continual results tracking all the way through the marketing and sales funnel – from early engagement indicators (e.g. Clicks) and top-of-the-sales-funnel indicators (e.g. lead creation, conversion rate) to sale.
• Carefully control budget and expenditures, with weekly reports to Marketing Manager.
• Partner with other stakeholders – Product Managers, Sales, Customer and Technical Support – to ensure an exceptional customer experience throughout the entire customer journey and unified messaging across all channels

The essential requirements of the job include:

• Bachelor’s degree in marketing, communications, public relations, and/or advertising, or an equivalent combination of education/experience;
• 3-5 years of relevant experience;
• Demonstrated ability to drive revenue growth through both leads generation;
• Budget management experience, including forecasting, tracking expenditures, accruing expenses, processing invoices and negotiating vendor contracts
• Operates marketing automation systems such as Marketo, Sales Force and DOMO

Travel, Motor Vehicle Record & Physical/Environment Requirements:

• Ability to travel – 30% travel, overnight, within territory or locations

Beckman Coulter Life Sciences, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

At Beckman Coulter Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

Originally posted on Himalayas