Content Creator (Instagram)

Why This Role Exists

We are not looking for a "Social Media Manager" to post updates and monitor comments. We need a Content Architect and Growth Operator who understands the mechanics of virality and the leverage of a creator ecosystem.

This role exists to transform our organic social presence into a high-performance acquisition channel. You will bridge the gap between creative storytelling and algorithmic performance, ensuring our Reels, Shorts, and Creator partnerships aren't just "aesthetic"—they are engineered for reach, retention, and revenue. By building a scalable Creator Program, you provide the Founder and Marketing Team with massive leverage, turning our brand into a content powerhouse that operates far beyond the capacity of a traditional internal team.

What You’ll Be Responsible For (Outcomes)

• Architect and execute a high-velocity short-form video strategy across Instagram, YouTube, and LinkedIn. You own the hook, the script, and the retention logic that forces the algorithm to distribute our content.
• Design, launch, and scale our Creator Program from the ground up. This includes structuring incentive models, creating "Virality Playbooks," and building the infrastructure to manage a fleet of external voices.
• Provide strategic input on high-level assets—including website headlines, campaign visuals, and landing page structures—ensuring a cohesive, conversion-focused narrative across all touchpoints.
• Identify emerging cultural and platform trends early and translate them into our B2B niche before they become saturated, maintaining our position as a forward-thinking market leader.
• Move beyond vanity metrics. You will analyze watch-time data and drop-off points to relentlessly iterate on formats, doubling down on what drives follower growth and pipeline velocity.

Requirements

What You’ve Done Before

• You have a proven track record (and the case studies to prove it) of growing accounts and generating millions of views through strategic short-form video.
• You have experience recruiting, onboarding, and managing creators or influencers, moving past one-off posts into long-term performance partnerships.
• You are an expert in narrative tension and retention editing. You know how to stop the scroll in the first 1.5 seconds.
• You understand how to make professional services "bingeable" without sacrificing brand authority or institutional trust.

Who You Are

• You don't wait for a content calendar. You spot a gap in the market, script the solution, and coordinate the production autonomously.
• You use metrics to validate your creative intuition, but you understand that "virality" requires a human touch that a spreadsheet can't always predict.
• You don't think in "posts"; you think in "franchises." You build repeatable content formats that scale and compound over time.
• You are constantly studying platform updates and creator psychology to find the next 1% edge in distribution.

Who This Is NOT for

• The "Aesthetic" Curator: If your main focus is on color palettes and grid layouts rather than watch-time and shareability, this is not a fit.
• The Task-Follower: If you need a script provided to you to start filming, you will struggle in this high-autonomy role.
• The Generalist: If you treat Reels the same way you treat a static LinkedIn post, you won't achieve the scale we are looking for.

What Success Looks Like

• Month 1: Comprehensive audit of current social performance; first "Viral Format" pilot launched; Creator Program incentive structure finalized.
• Month 3: A consistent 2x–3x lift in organic reach via Reels/Shorts; first cohort of 5–10 creators actively producing content under your guidelines.
• Month 6: Organic social is a primary driver of top-of-funnel awareness; our Creator Program is a self-sustaining engine providing a constant stream of high-quality assets for the marketing team.

Minimum Technical and Work Environment Requirements:

• Internet Connection:
• Primary internet connection with a minimum speed of 15 Mbps.
• Backup internet connection with at least 10 Mbps.
• Backup connection must be capable of supporting work during a power outage.

• Primary Device:
• Desktop or laptop equipped with at least:
• Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
• A minimum of 8 GB RAM.

• Backup Device:
• Must meet or exceed the performance of an Intel Core i3 processor.
• Must be functional during power interruptions.

• A functioning webcam.
• A noise-canceling USB headset.
• A quiet, dedicated home office space.
• Peripherals and Workspace: A smartphone for communication and verification purposes.

Benefits

• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
• Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
• Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
• Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.

Originally posted on Himalayas