Head of Partner Marketing

About the Job:

LaunchDarkly is looking for a Head of Partner Marketing to help build and scale a high-impact partner growth engine. In this role, you’ll define the framework for how we prioritize and activate our partner ecosystem then drive high-impact co-marketing programs that deliver pipeline and reinforce our position as critical infrastructure to support AI-development. This role blends strategic thinking with hands-on execution (running campaigns, defining playbooks, enabling sales). You’ll work closely with our partnerships team, demand marketing, and product. This role is for someone who has done this before - who knows how to translate partner potential into real pipeline, and who can balance strategy, execution, and influence to make it happen.

Responsibilities:

• With partnerships team, create a prioritization & investment framework based on customer value, revenue influence, market positioning, and strategic fit
• Define joint value propositions and connect them to our overall product positioning
• Build & execute joint GTM plans that translate partner strategy into pipeline (campaigns, co-sell motions, launches, and field activation)
• Allocate and manage MDF and partner budgets to deliver partner-sourced and partner-influenced pipeline accountabilities.
• Build templatized playbooks and automated campaigns for smaller partner activations
• Work with demand marketing to integrate partners into campaigns that drive engagement and conversion
• Manage the pipeline of inbound co-marketing requests with a strategic filter
• With partnerships team, support enablement of both LaunchDarkly & partner field teams.
• Create partner-focused assets (one-pagers, demo guides, case studies)
• Track and report on partner influence on pipeline and adoption

Qualifications:

• Typically brings 12+ years of experience in partner marketing, product marketing, or GTM roles in B2B software, with clear ownership of partner-driven pipeline or revenue.
• Deep understanding of cloud and ISV ecosystems, and track record of building successful co-marketing and co-sell motions.
• Exceptional cross-functional leadership and influence
• Strong point of view on what good partner marketing looks like and the judgment to say no to low-impact work.
• High standards for messaging and content;

Preferred:

• A Bachelor of science in Marketing or a degree in Business
• Background in developer tools, DevOps, or cloud infrastructure, and experience marketing into technical audiences
• Experience driving impact within the AWS Partner Network

SPECIFIC REQUIREMENTS:

• 20% travel required
• Must be authorized to work in US / Canada (no visa sponsorship / relocation)

Pay:

Target pay ranges based on Geographic Zones* for Level 5:

• Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $171,000 - $235,000**
• Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $154,000 - $211,000**
• Zone 3: All other US locations - $145,000 - $200,000**

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.

*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages
• Delivering targeted experiences by easily personalizing features to customer cohorts
• Maximizing the business impact of every feature through the ability to experiment and optimize
• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at hr@launchdarkly.com.

Do you need a disability accommodation?

Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.

Your safety matters to us. To protect yourself from potential scams, LaunchDarkly recruiters will only contact you from @LaunchDarkly.com email addresses or via LinkedIn from "Verified Recruiter" accounts.Be cautious of emails from other domains. Legitimate LaunchDarkly recruiters will never ask for money, fees, or banking information before making a job offer. LaunchDarkly will never make a job offer without conducting a formal interview process. Our interview process does not involve asking detailed questions by email. If you are ever unsure about a communication that you receive, don't click any links—visit Careers | LaunchDarkly directly for confirmed job openings and links to apply.

Please notify us of any fraudulent representation by sending an email to careers@launchdarkly.com.

Originally posted on Himalayas