Cryoport Systems is the life science industry’s most trusted provider of supply chain solutions for temperature-sensitive materials, serving biopharmaceutical, IVF and surrogacy and animal health organizations around the world. Cryoport Systems' proprietary Cryoport Express®shippers, Cryoportal®Logistics Management Platform, leading-edge Smartpak™Condition Monitoring System and geo-sensing technology paired with unparalleled logistics expertise and 24/7/365 customer support, make Cryoport Systems the end-to-end temperature controlled supply chain partner that you can trust.
POSITION SUMMARY
The Associate Director – Brand & Communications will lead and evolve the global brand narrative, messaging, and communications strategy to strengthen brand authority, consistency, and market presence across all regions. This role owns brand positioning, corporate messaging, media strategy, and external communications to ensure a cohesive, credible, and differentiated brand experience at every touchpoint.
He/she will oversee the development and execution of high-impact corporate content, thought leadership, media relations, executive communications, and brand-aligned events that support business priorities and reinforce leadership in temperature-controlled supply chain services. Leveraging deep expertise in brand management, storytelling, and stakeholder alignment, this role translates complex and comprehensive ideas offerings into clear, compelling narratives for key audiences across Biopharmaceutical, Animal Health, and Reproductive Medicine markets globally.
PRIMARY RESPONSIBILITIES (include but are not limited to)
- Lead the development and execution of the company’s global brand and communications strategy, ensuring a differentiated and credible brand presence across all regions.
- Own and evolve brand positioning, messaging architecture, and brand governance, delivering consistency and alignment across corporate communications touchpoints.
- Collaborate with Strategy, Demand Generation, Commercial, Product, and other cross-functional teams to translate business priorities into compelling, audience-relevant narratives.
- Develop and pitch stories, press releases, and thought leadership content to relevant media outlets to secure earned media coverage and brand visibility.
- Establish and maintain strong relationships with media contacts and industry thought leaders to support brand visibility, credibility, and strategic communications efforts.
- Oversee the strategy and development of brand-led content, including slide decks, presentations, corporate website pages, news briefs, articles, and executive interviews.
- Act as the primary steward of brand standards and quality, reviewing and approving all client-facing assets to ensure accuracy and regulatory alignment.
- Direct external communications, including company announcements, operational updates, media relations, and executive communications such as leadership messaging and speaking materials.
- Develop executive briefing materials, including key messages, talking points, and background briefs, to prepare leaders for secured media coverage such as interviews, podcasts, and speaking engagements.
- Lead the development of presentation materials and slide decks to support speaking engagements and external presentations by company leaders.
- Serve as the brand and communications lead for major corporate initiatives, including service launches, facility openings, and strategic milestones.
- Ensure brand alignment and message pull-through across events, trade shows, executive engagements, and various marketing initiatives.
- Lead the identification, application, and submission process for relevant industry awards to support brand credibility and third-party recognition.
- Work closely with industry partners to develop and align corporate messaging that clearly articulates the value of each partnership and how it fits into the company’s broader brand narrative and strategic story.
- Manage and mentor a team of content, design, and event professionals, fostering a high-performing and accountable team culture.
- Establish and monitor brand and communications KPIs, including awareness, engagement, media quality, and brand content performance.
- Maintain awareness of industry trends, regulatory considerations, and competitive messaging to ensure communications remain current, compliant, and differentiated.
- Act as a visible brand ambassador, upholding and reinforcing the company’s brand values and voice across all communications.
- Support internal communications strategy, partnering with leadership and HR to ensure clear and aligned messaging to employees across the organization.
- Ensure internal brand consistency by equipping employees with clear messaging, guidelines, and resources to accurately represent the company across all internal and external interactions.
COMPETENCIES & PERSONAL ATTRIBUTES
- Exceptional written and verbal communication skills with the ability to translate complex, technical concepts into clear, credible, and compelling narratives
- Strong brand judgment and editorial acumen with a keen eye for message clarity and consistency
- Proven ability to develop and execute brand and communications strategies across multiple channels and audiences
- Demonstrated experience managing corporate messaging, content development, and external communications initiatives
- Thrives in a fast-paced, matrixed environment, successfully managing multiple priorities and stakeholders with attention to detail
- Highly organized, with strong planning, project management, and prioritization skills
- Strategic thinker with ability to balance long-term brand building with near-term business needs
- Comfortable working with senior leaders, providing guidance and counsel on messaging, communications, and brand representation
- Ability to consistently meet deadlines while maintaining high standards of quality and accuracy
- A visible brand ambassador who understands, upholds, and reinforces the company’s brand values and multi-brand strategy
- Adaptable and resilient with a willingness to lead through change and evolving business priorities
- Demonstrates strong core values, professionalism, ethics, and integrity
- A team-oriented leader who fosters a connected, inclusive, and motivating team culture
- Strong work ethic with a commitment to delivering results in a dynamic environment
- Passion for, and alignment with, the Cryoport's mission
QUALIFICATIONS AND EDUCATION REQUIREMENTS
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field
- 10+ years of progressive experience in brand, communications, or corporate marketing, preferably within B2B or highly regulated industries
- Experience in the Biopharmaceutical industry strongly preferred
- Proven experience developing positioning, messaging, and content across multiple channels
- Demonstrated experience working with media outlets, earned media initiatives, thought leadership activities, and executive communications
- Proficient in Office 365 (Word, Excel, PowerPoint, SharePoint, and Teams)
Originally posted on Himalayas