iHorizons
Senior B2B Marketing Executive.
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📍 Egypt📅YesterdayRemote
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Job Description
Job Description
Job Summary
Responsible for developing and executing corporate communication and marketing initiatives that support the organization's brand, reputation, and market presence. You will lead brand and campaign management, performance analysis, and content development, while managing marketing campaigns, communication materials, and digital platforms, ensuring brand consistency across all touchpoints. You will work closely with cross-functional teams to support stakeholder engagement, achieve communication and marketing objectives, and evaluate communication effectiveness through performance analysis and reporting.
Reporting Structure
• This role reports to the CEO.
Job Objectives
• Execute corporate communication and marketing initiatives that enhance the organization's brand, reputation, market presence, and visibility among external stakeholders.
• Develop and maintain high-quality communication and marketing materials that effectively communicate the organization's value proposition while ensuring consistency of brand messaging across all channels.
• Maintain and strengthen the organization's digital presence, including the corporate website and social media platforms, to increase audience engagement, brand awareness, and market reach.
• Support communication and engagement initiatives for clients, partners, prospects, industry audiences, and employees, ensuring alignment with organizational objectives and messaging.
• Monitor, analyze, and report on communication and campaign performance to measure effectiveness, identify opportunities for improvement, and support data-driven decision-making.
Job Responsibilities
Corporate Communications Strategy and Execution
• Execute corporate communication strategies, initiatives, and campaigns aligned with organizational objectives and business priorities to enhance brand positioning, market visibility, and corporate image.
• Develop and communicate key messaging, brand narratives, and value propositions that effectively position the organization’s services and capabilities in alignment with overall marketing and business strategies.
• Drive collaboration between marketing and sales teams to define and prioritize target market segments, ensuring effective positioning of the organization in communication strategies.
• Conduct research and analysis on industry trends, market developments, competitor activities, and customer expectations to support communication planning and identify emerging business opportunities.
• Manage external communication activities and engagement initiatives for clients, partners, industry bodies, prospective customers, media representatives, and other key stakeholders, ensuring consistency and professionalism across all communication channels.
• Support the organization’s brand and reputation management efforts by reviewing communication materials, monitoring external communication outputs, and assisting in communication responses during sensitive or business-critical situations in line with approved communication protocols and guidelines.
• Coordinate the development and distribution of external communication materials such as corporate announcements, press releases, newsletters, leadership messages, company profiles, presentations, and other corporate communication or branding materials.
Social Media Marketing
• Implement the social media marketing strategy aimed at engaging and growing our online community.
• Create and curate engaging content for various social media (e.g., LinkedIn, Twitter, Instagram, Facebook) and digital media platforms covering the news and events, to increase brand awareness and generate leads.
• Manage the implementation of social media advertising campaigns to reach targeted audiences, increase website traffic, and support lead generation initiatives.
• Analyze social media metrics and audience engagement trends to evaluate platform performance and recommend improvements to enhance digital reach and engagement.
• Stay updated on social media trends, emerging platforms & features, and industry best practices, and recommend their integration to enhance the company's social media presence.
• Monitor and report online conversations, audience interactions and sentiment across social and digital platforms and escalate potential reputation-related concerns or communication risks where appropriate.
Special attention should be given to competitor and partner activities and announcements, and relevant counter activities should be suggested and executed.
Campaign Management and Brand Management
• Manage marketing campaigns and promotional initiatives across various communication channels, while monitoring campaign performance and recommending improvements to optimize effectiveness and results.
• Create, manage, and coordinate marketing content, campaign collateral, announcements, and promotional materials aligned with branding and campaign objectives.
• Develop and maintain brand guidelines for visual identity, tone of voice, and messaging and communication standards to promote brand consistency across all platforms and materials.
• Plan, research, and develop materials to cover announcements and execute media outreach for that.
• Monitor campaign performance, analyze engagement and performance data, and provide data-driven insights and recommendations to improve campaign effectiveness and marketing outcomes.
• Manage and update company website, ensuring content remains fresh, accurate, relevant, and aligned with branding and communication requirements.
• Coordinate with sales teams to gather updates on projects, achievements, client success stories, and business developments for use in marketing and communication initiatives.
Marketing Materials
• Under the guidance of the CEO, design, develop, update, and maintain various types of marketing materials:
o Corporate presentations, practice presentations, marketing collaterals
o Case studies, press releases, and success stories
o Blogs, brochures, corporate giveaways o Promotional videos, photographs
Processes, Best Practices & Work Standard Management
• Establish, document, and maintain functional processes, best practices, and work standards for marketing and corporate communication activities.
• Compare current practices against relevant industry best standards by researching evolving areas of work, market trends, and changes, and recommend process improvements to address identified gaps and enhance operational effectiveness.
• Monitor the processes and workflows of the function to ensure the quality and work standards are maintained.
• Evaluate the effectiveness and utilization of communication, marketing, and digital tools, and recommend updates or enhancements where required.
• Establish communication measurement frameworks and track key performance indicators, including campaign effectiveness, content engagement, website performance, stakeholder reach, and communication outcomes.
• Prepare periodic reports and insights on communication activities, highlighting performance trends, opportunities for improvement, and recommendations for future initiatives.
Job Requirements
Educational Qualification
• Bachelor’s degree in business, communication or a related area is mandatory.
• The candidate should be able to demonstrate that they have engaged in continued learning to keep themselves abreast with the latest trends, practices, and techniques in their area of work.
Licenses & Certifications
• Not applicable
Previous Work Experience
• 4-6years of experience in B2B marketing, corporate communications, or related marketing functions.
• Experience of working in the information technology industry is mandatory.
• Experience in coordinating with and managing external agencies, vendors, freelancers, and other creative service providers.
• Experience in developing marketing and corporate communication materials such as presentations, brochures, case studies, announcements, and digital content.
• Experience in supporting the development and coordination of corporate videos, promotional content, or multimedia communication materials.
Skills and Abilities
• Excellent verbal and written communication skills.
• Organized with high attention to detail.
• Ability to coordinate with multiple teams to ensure clear, consistent, and cohesive communication across marketing and corporate communication initiatives.
• Ability to work with corporate management, employees, service providers, media, and the larger community.
• Ability to offer sound media relations advice to the senior management.
• Proficient in Microsoft Office Suite or related software.
About iHorizons
iHorizons is a leading provider of business solutions and technology services in the Arab World. Headquartered in Doha, iHorizons is a regional technology consulting firm committed to delivering end-to-end business solutions to its enterprise clients. Headquartered in Qatar, we are a 30-year-old company driven by talent and innovation, with around 250 technology experts serving customers with their mission-critical applications. Our expertise encompasses digital transformation consulting, enterprise solutions, software development, cloud infrastructure, research and development, system integration, e-commerce solutions, and artificial intelligence. This positions us as a leading integrated solution provider across the region, offering tailored services to meet our clients' specific needs. iHorizons has evolved into an AI-centric company, investing in creating strong artificial intelligence and machine learning skillsets and developing use cases and AI solutions for a broad set of industries. We measure our success by the meaningful improvements we deliver to our clients, our people, our shareholders, partners, and communities.
This is A fully Remote job
Job Summary
Responsible for developing and executing corporate communication and marketing initiatives that support the organization's brand, reputation, and market presence. You will lead brand and campaign management, performance analysis, and content development, while managing marketing campaigns, communication materials, and digital platforms, ensuring brand consistency across all touchpoints. You will work closely with cross-functional teams to support stakeholder engagement, achieve communication and marketing objectives, and evaluate communication effectiveness through performance analysis and reporting.
Reporting Structure
• This role reports to the CEO.
Job Objectives
• Execute corporate communication and marketing initiatives that enhance the organization's brand, reputation, market presence, and visibility among external stakeholders.
• Develop and maintain high-quality communication and marketing materials that effectively communicate the organization's value proposition while ensuring consistency of brand messaging across all channels.
• Maintain and strengthen the organization's digital presence, including the corporate website and social media platforms, to increase audience engagement, brand awareness, and market reach.
• Support communication and engagement initiatives for clients, partners, prospects, industry audiences, and employees, ensuring alignment with organizational objectives and messaging.
• Monitor, analyze, and report on communication and campaign performance to measure effectiveness, identify opportunities for improvement, and support data-driven decision-making.
Job Responsibilities
Corporate Communications Strategy and Execution
• Execute corporate communication strategies, initiatives, and campaigns aligned with organizational objectives and business priorities to enhance brand positioning, market visibility, and corporate image.
• Develop and communicate key messaging, brand narratives, and value propositions that effectively position the organization’s services and capabilities in alignment with overall marketing and business strategies.
• Drive collaboration between marketing and sales teams to define and prioritize target market segments, ensuring effective positioning of the organization in communication strategies.
• Conduct research and analysis on industry trends, market developments, competitor activities, and customer expectations to support communication planning and identify emerging business opportunities.
• Manage external communication activities and engagement initiatives for clients, partners, industry bodies, prospective customers, media representatives, and other key stakeholders, ensuring consistency and professionalism across all communication channels.
• Support the organization’s brand and reputation management efforts by reviewing communication materials, monitoring external communication outputs, and assisting in communication responses during sensitive or business-critical situations in line with approved communication protocols and guidelines.
• Coordinate the development and distribution of external communication materials such as corporate announcements, press releases, newsletters, leadership messages, company profiles, presentations, and other corporate communication or branding materials.
Social Media Marketing
• Implement the social media marketing strategy aimed at engaging and growing our online community.
• Create and curate engaging content for various social media (e.g., LinkedIn, Twitter, Instagram, Facebook) and digital media platforms covering the news and events, to increase brand awareness and generate leads.
• Manage the implementation of social media advertising campaigns to reach targeted audiences, increase website traffic, and support lead generation initiatives.
• Analyze social media metrics and audience engagement trends to evaluate platform performance and recommend improvements to enhance digital reach and engagement.
• Stay updated on social media trends, emerging platforms & features, and industry best practices, and recommend their integration to enhance the company's social media presence.
• Monitor and report online conversations, audience interactions and sentiment across social and digital platforms and escalate potential reputation-related concerns or communication risks where appropriate.
Special attention should be given to competitor and partner activities and announcements, and relevant counter activities should be suggested and executed.
Campaign Management and Brand Management
• Manage marketing campaigns and promotional initiatives across various communication channels, while monitoring campaign performance and recommending improvements to optimize effectiveness and results.
• Create, manage, and coordinate marketing content, campaign collateral, announcements, and promotional materials aligned with branding and campaign objectives.
• Develop and maintain brand guidelines for visual identity, tone of voice, and messaging and communication standards to promote brand consistency across all platforms and materials.
• Plan, research, and develop materials to cover announcements and execute media outreach for that.
• Monitor campaign performance, analyze engagement and performance data, and provide data-driven insights and recommendations to improve campaign effectiveness and marketing outcomes.
• Manage and update company website, ensuring content remains fresh, accurate, relevant, and aligned with branding and communication requirements.
• Coordinate with sales teams to gather updates on projects, achievements, client success stories, and business developments for use in marketing and communication initiatives.
Marketing Materials
• Under the guidance of the CEO, design, develop, update, and maintain various types of marketing materials:
o Corporate presentations, practice presentations, marketing collaterals
o Case studies, press releases, and success stories
o Blogs, brochures, corporate giveaways o Promotional videos, photographs
Processes, Best Practices & Work Standard Management
• Establish, document, and maintain functional processes, best practices, and work standards for marketing and corporate communication activities.
• Compare current practices against relevant industry best standards by researching evolving areas of work, market trends, and changes, and recommend process improvements to address identified gaps and enhance operational effectiveness.
• Monitor the processes and workflows of the function to ensure the quality and work standards are maintained.
• Evaluate the effectiveness and utilization of communication, marketing, and digital tools, and recommend updates or enhancements where required.
• Establish communication measurement frameworks and track key performance indicators, including campaign effectiveness, content engagement, website performance, stakeholder reach, and communication outcomes.
• Prepare periodic reports and insights on communication activities, highlighting performance trends, opportunities for improvement, and recommendations for future initiatives.
Job Requirements
Educational Qualification
• Bachelor’s degree in business, communication or a related area is mandatory.
• The candidate should be able to demonstrate that they have engaged in continued learning to keep themselves abreast with the latest trends, practices, and techniques in their area of work.
Licenses & Certifications
• Not applicable
Previous Work Experience
• 4-6years of experience in B2B marketing, corporate communications, or related marketing functions.
• Experience of working in the information technology industry is mandatory.
• Experience in coordinating with and managing external agencies, vendors, freelancers, and other creative service providers.
• Experience in developing marketing and corporate communication materials such as presentations, brochures, case studies, announcements, and digital content.
• Experience in supporting the development and coordination of corporate videos, promotional content, or multimedia communication materials.
Skills and Abilities
• Excellent verbal and written communication skills.
• Organized with high attention to detail.
• Ability to coordinate with multiple teams to ensure clear, consistent, and cohesive communication across marketing and corporate communication initiatives.
• Ability to work with corporate management, employees, service providers, media, and the larger community.
• Ability to offer sound media relations advice to the senior management.
• Proficient in Microsoft Office Suite or related software.
About iHorizons
iHorizons is a leading provider of business solutions and technology services in the Arab World. Headquartered in Doha, iHorizons is a regional technology consulting firm committed to delivering end-to-end business solutions to its enterprise clients. Headquartered in Qatar, we are a 30-year-old company driven by talent and innovation, with around 250 technology experts serving customers with their mission-critical applications. Our expertise encompasses digital transformation consulting, enterprise solutions, software development, cloud infrastructure, research and development, system integration, e-commerce solutions, and artificial intelligence. This positions us as a leading integrated solution provider across the region, offering tailored services to meet our clients' specific needs. iHorizons has evolved into an AI-centric company, investing in creating strong artificial intelligence and machine learning skillsets and developing use cases and AI solutions for a broad set of industries. We measure our success by the meaningful improvements we deliver to our clients, our people, our shareholders, partners, and communities.
This is A fully Remote job
Originally posted on Himalayas