Summary
The ACD, Copy, leads the content development process through partnership with internal teams and clients on the writing and execution of innovative healthcare and pharmaceutical marketing initiatives for healthcare professional (HCP) and patient audiences. This individual understands client challenges and industry trends; demonstrates a firm understanding of relevant therapeutic areas and products; and supports the strategic and creative direction of all deliverables while ensuring a high degree of medical accuracy.
Job Duties
- Partner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences, including HCPs, patients/caregivers, and internal client audiences (e.g., sales representatives)
- Develop original content for deliverables across digital and print media (e.g., product brochures, emails, social media, banner advertisements, videos, websites, core visual aids)
- Establish and maintain close partnerships with Creative personnel leads to help establish the creative vision and refine graphics and layouts for all pieces
- Engage with clients to understand their brand(s), key messages, and creative vision; explore and develop innovative ideas appropriate to client marketing strategies
- Demonstrate a firm understanding of the therapeutic areas, target audiences, and strategy for various products, with the flexibility/adaptability necessary to lead and contribute to content development efforts for various therapeutic teams
- Ensure high quality and degree of accuracy with thorough referencing and annotation of all materials
- Incorporate internal and client feedback, comments, and changes to manuscripts and layouts while maintaining the integrity and purpose of the material
- Work with Editorial and Medical content leads to facilitate and ensure maintenance of up-to-date style guides and core claims documents
- Present work and provide rationale in internal and client content and creative reviews or meetings
- Work with internal teams (e.g., Project Management) to develop and adhere to logical and attainable timelines for project completion
- Follow internal and client processes and procedures with regard to workflow, development of deliverables, and adherence to industry best practices
- Maintain a proactive approach on initiatives for existing and prospective clients
- Attend client and partner meetings, including promotional review committee meetings as needed, to support development or delivery of content and creative
- Manage resourcing and workflow for copy development; work closely with Project Management and Account Services to actively manage resourcing needs, including use of contract personnel
Internal and External Relationships
- Foster and develop collaboration between Copy Services and other departments and individuals to ensure innovative and collaborative solutions to departmental efficiency and client needs
- Be a positive force for enhancing the team culture, consensus building, and internal communications
- Communicate effectively both verbally and in writing with colleagues, clients, and others
- Keep manager apprised of key departmental concerns and issues and actively work toward solutions
Key Competencies
- High level of integrity, ethics, confidentiality, and accountability
- Ability to manage outcomes to win-win resolution
- Sound planning, prioritization, and execution skills
- Ability to think in abstract terms, make connections between unrelated ideas, formulate innovative concepts, and add value to brainstorming sessions
- Ability to write for cross-channel platforms (i.e., print, digital)
- Excellent verbal and written communication skills
- Exceptional organizational skills; ability to work under time constraints
- Flexibility and adaptability to change
- Proficiency in Microsoft Office and Adobe applications
- Familiarity with user experience (UX) best practices
- Keen understanding of the importance of and ability to foster partnership between Creative and Copy
- Effective attention to detail and high degree of scientific and medical accuracy
- Ability to identify key issues and to creatively and strategically overcome challenges or obstacles
- Firm understanding of pharmaceutical legal/regulatory review process
- Ability to work independently; self-motivated
- Ability to participate and interact effectively on a team
- High energy level and team player
Requirements
- Bachelor’s degree
- 5 years of pharmaceutical agency copywriting experience
- Experience writing for both HCP and consumer audiences
- Solid understanding of marketing and advertising principles
- Demonstrated experience working on a wide range of accounts and therapeutic areas
Working Conditions
- Minimal travel may be required
- Extra hours and/or nontraditional hours as client needs require
Synchrony places high value on the well-being of its employees; therefore, Synchrony team members are eligible for a comprehensive array of benefits, including competitive salaries, generous paid time off, excellent health insurance, family leave, and a 401(k) plan with employer matching.
All your information will be kept confidential according to EEO guidelines.
EOE. Synchrony is not able to provide visa sponsorship for this role.
Be part of something great!
Synchrony Group is an independently owned network of companies, headquartered in West Chester, PA.
At Synchrony, we are dedicated to providing the highest quality products and services in the medical communications industry. Our vision is to create the highest value for our clients and the most opportunity for our team members, while working together to improve the lives of patients. Collectively, we are leaders in strategic planning, development, and execution of best-in-class programs that address medical needs, maximize strategic objectives, and make significant scientific and clinical contributions. Our passion and commitment to improving outcomes for our clients, healthcare professionals, and patients drives us to exceed expectations in everything we do.
Synchrony consists of integrated groups of medical-scientific, clinical, creative, commercial, and industry experts. Synchrony Healthcare Communications specializes in branded and disease state marketing/promotional campaigns and initiatives.Our teams reflect our commitment to excellence—we’re smart, enthusiastic, and driven. We align the skills, experiences, and perspectives of diverse individuals to achieve unparalleled results in an environment of respect and mutual support. Above all, we are passionate about changing the world and improving the lives of patients.
Our success is built on the foundation of our team, and we’re always striving to strengthen our foundation. More than just seeking out the best and brightest to join us, we also create a work environment in which employees are respected and encouraged to grow.
Are you looking to be part of something great? We’d like to meet you!
Originally posted on Himalayas