VP of Marketing

We are seeking a dynamic and strategic Vice President of Marketing to lead CFGI’s global marketing strategy, brand positioning, thought leadership, and go-to-market initiatives. This individual will play a critical leadership role in shaping and elevating CFGI’s external presence across digital channels, content platforms, events, and commercial initiatives.

The ideal candidate will bring a blend of strategic vision, operational excellence, and modern marketing expertise, with experience leading integrated marketing functions within a professional services, consulting, or B2B environment. Experience working within high-growth or entrepreneurial organizations is highly preferred.

Key Responsibilities:

• Global Marketing Strategy & Brand Leadership: Own and lead CFGI’s overall marketing strategy and external brand narrative. Develop and oversee media distribution strategy across the firm’s website, social media channels, sponsored press, and partner channel presence.

• Website & Digital Optimization: Oversee the continued optimization of CFGI’s website, including SEO strategy, user engagement, and coordination with third-party vendors and internal stakeholders.

• Thought Leadership & Content Strategy: Develop and manage initiatives integrating themes such as AI, private capital, and value creation into CFGI’s marketing and thought leadership materials. Coordinate thought leadership and campaign calendars across industry, product, and private equity teams.

• AI-Enabled Content Development: Partner with CFGI’s AI build team to develop and operate an AI-enabled content engine focused on automating production, personalizing distribution, and enhancing quality across thought leadership, marketing collateral, and client-tailored proposals.

• Podcasts, Webcasts & External Programming: Launch and manage CFGI’s global webcast and client podcast initiatives, including topic development, guest coordination, production oversight, and content distribution.

• External Events & Sponsorship Strategy: Develop and execute CFGI’s strategy for evaluating and prioritizing memberships, sponsorships, and external partnerships. Lead the planning and coordination of CFGI-hosted events and market-facing programming in partnership with local leadership and the Chief Commercial Officer.

• Cross-Functional Collaboration: Partner closely with commercial leadership, market leaders, industry teams, and practice stakeholders to ensure alignment between marketing initiatives and broader business development objectives.

• Performance Measurement & Optimization: Establish KPIs and reporting metrics to evaluate marketing performance, brand visibility, engagement, sponsorship ROI, and campaign effectiveness. Continuously refine strategy through data-driven insights and market intelligence.

• Budget Management: Develop and manage CFGI’s global marketing and business development budget while coordinating localized budgets and investment priorities across markets and industries.

• Sales Enablement & GTM Support: Manage the firm’s internal GTM site and related content supporting sales enablement, commercial training, and business development initiatives.

• Alumni Network Management: Oversee strategy and engagement initiatives related to CFGI’s alumni network.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or related discipline; advanced degree preferred.

• Ten plus years of progressive marketing leadership experience, ideally within professional services, consulting, advisory, or B2B environments.

• Proven experience building and executing integrated marketing, content, and brand strategies across multiple channels.

• Strong understanding of digital marketing, SEO, social media strategy, content distribution, and marketing analytics.

• Experience leading thought leadership initiatives, events, podcasts, webinars, or external programming efforts.

• Familiarity with AI-enabled marketing tools, automation platforms, and modern content development strategies preferred.

• Demonstrated ability to influence senior stakeholders and operate effectively within a highly collaborative, matrixed organization.

• Exceptional communication, project management, and organizational skills.

• Entrepreneurial mindset with the ability to balance strategic leadership and hands-on execution in a fast-paced environment.