About Mixpanel

Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights that customers trust. Visit mixpanel.com to learn more.

About the Role

Mixpanel's marketing team is responsible for building the GTM strategy, positioning, and narratives that bring our AI-powered product intelligence vision to life for our customers. ,We are looking for an experienced Senior Product Marketing Manager to help inform our go-to-market (GTM) strategy in EMEA as well as lead our Data and Platform GTM. This Senior PMM will execute major launches and demand generation campaigns, lead our voice-of-customer program in the region and influence our product roadmap based on feedback and insights from the EMEA market.

This person will play a pivotal role in owning Mixpanel’s marketing strategy in EMEA and aligning stakeholders across the company to deliver on that strategy. The right person will be highly self motivated and looking to operate in a high-ownership environment. This role will report to the VP of Product Marketing.

Responsibilities

Develop and execute innovative GTM strategies that build brand and pipeline for Mixpanel in key EMEA markets.
Work closely with Product to help influence and deliver on our platform and data vision/roadmap.
Craft compelling positioning and messaging that clearly articulates the value and unique advantages of our product strategy to our target audience.
Collaborate closely with product, sales, and customer success teams to help build and deliver relevant use-cases and capabilities for the EMEA market.
Partner with demand generation to implement compelling marketing campaigns to drive brand and pipeline.
Measure and analyze the effectiveness of GTM initiatives, leveraging data in Mixpanel to make informed decisions and optimize future launches.

We’re Looking For Someone Who Has

A Bachelor's degree.
At least 5 years of experience in product marketing, solution engineering, or customer-facing role in the B2B SaaS sector.
Proven track record of developing and executing successful GTM strategies for software products.
Exceptional communication skills, both written and verbal, with the ability to craft compelling messages for diverse audiences.
Strong analytical skills, with experience in market research and data-driven decision-making.
Demonstrated ability to work collaboratively across functions and lead through influence.
Creative thinker with a passion for innovation and a customer-first mindset.

#LI-Hybrid

Benefits and Perks

Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

Make Bold Bets: We choose courageous action over comfortable progress.
Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.

Why choose Mixpanel?

We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.

Senior Product Marketing Manager, EMEA & Platform

Job Description