What We're Looking For
We are seeking a results-oriented Customer Marketer to drive growth within our existing customer base. Reporting to the Senior Director of Marketing, this role is ideal for a proactive, innovative marketer who thrives at the intersection of marketing, sales, product and CX. As a thought leader in customer marketing, you will bring fresh ideas for campaigns, communications, and engagement strategies that deliver measurable revenue.
This position requires advanced fluency in HubSpot, including all Hubs (Marketing, Sales, Service, CMS), as our campaigns, website, and customer growth initiatives are fully executed and tracked within the platform. You will leverage HubSpot to plan, launch, measure, and optimize growth campaigns while providing Sales and Product teams with data-driven insights to maximize revenue from existing accounts.
While this position is remote, we are seeking candidates on the east coast but also open to candidates in the Central time zone.
Key Responsibilities:
- Portfolio Growth Strategy: Own the strategy to expand revenue within existing customer accounts, identifying high-potential opportunities for upsells, cross-sells, and portfolio expansion using HubSpot data and reporting tools.
- Campaign Leadership: Design, execute, and optimize campaigns that drive measurable revenue growth, including email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs.
- Performance Tracking: Monitor campaign and account performance, analyze metrics, and generate actionable insights to continuously improve ROI and impact on average revenue per account.
- Sales Enablement: Partner closely with Sales to provide account-specific marketing programs, messaging, and assets that accelerate upsells and cross-sells, shorten sales cycles, and improve conversion rates.
- Product and CX Partnership: Collaborate with Product and CX on go-to-market plans for new features, upgrades, or offerings, ensuring campaigns clearly communicate value and drive incremental revenue.
- Content Development: Create compelling marketing assets, case studies, testimonials, and landing pages or email templates that support growth initiatives and equip Sales to engage high-value accounts.
- Segmentation & Targeting: Analyze customer portfolio data to identify high-opportunity segments, define messaging strategies, and prioritize growth-focused initiatives.
- Testing & Optimization: Lead experiments with email campaigns, landing pages, workflows, and other marketing channels, using data to validate approaches and scale successful strategies.
- Innovation & Thought Leadership: Develop innovative approaches to customer marketing campaigns and growth initiatives, sharing best practices across the team to elevate overall marketing effectiveness.
- Reporting & Insights: Provide regular reporting on growth initiatives, revenue impact, and campaign performance using dashboards and analytics to the Senior Director of Marketing, highlighting opportunities for new revenue streams.
Requirements
About You
- 4-6 years of experience in customer marketing, account-based marketing, or growth marketing focused on existing customers.
- Proven track record of driving revenue growth, upsells, or cross-sells within existing customer accounts.
- Advanced HubSpot fluency across all Hubs (Marketing, Sales, CMS, Service) with hands-on experience building campaigns, workflows, landing pages, and dashboards.
- Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Advanced experience with GA4 for website analytics and performance tracking.
- Experience with SEMrush or equivalent SEO/competitor research tools.
- Experience with Pendo software.
- Excellent written and verbal communication skills, with the ability to craft compelling, revenue-focused messaging.
- Data-driven mindset with experience analyzing campaign performance and ROI.
- Experience creating marketing content such as case studies, testimonials, or targeted campaign assets.
Bonus Qualifications
- Experience working in SaaS or technology sectors.
- Familiarity with the residential industry, specifically condominiums, HOAs, multifamily residential, or proptech.
- Experience in written brand storytelling and in-depth content creation.
- Portfolio of work showcasing marketing campaigns, content creation, and measurable results.
Benefits
Our partnership with Bregal Sagemount brings the resources and stability of an established company, while our startup mindset keeps us curious, energetic, and passionate about what we do.
- Annual base salary: $115K - $125K
- Annual Bonus
- Remote First, Flexible PTO, Birthday Holiday, Summer Fridays
- Paid Parental Leave, Bereavement Leave
- Medical, Dental, & Vision benefits, Company sponsored HRA, Short Term/Long Term Disability, Life Insurance
- 401k with 4% matching
- Company Events, Holiday Parties, Friendly Office Competitions
- Professional Development Opportunities
Aside from our countless benefits and perks, we believe in providing a safe, inclusive, and professional work environment that offers qualities we hold dear: autonomy, flexibility, career growth, promotion, and ongoing performance recognition. We value the uniqueness of every individual and want our people to bring their authentic selves to work. Most importantly, we put employee well-being and happiness above all else.
BuildingLink is an equal opportunity employer to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other protected class by federal, state or local law.
Originally posted on Himalayas