The Senior Demand Generation Specialist/Digital Marketing Senior Specialist will execute and optimize integrated marketing programs using content marketing, email marketing, and paid/organic digital marketing campaigns across digital channels to drive awareness and generate qualified leads. The role focuses on implementing demand generation tactics, supporting account-based marketing initiatives, and collaborating with marketing and sales teams to deliver measurable results.
Requirements
- Support the development of new content and campaigns and implement digital marketing tactics to help generate qualified leads for the business
- Partner closely Marketing & Sales to reach account targets, develop integrated campaigns, and deliver programs that drive high-quality MQLs and SQLS
- Support planning for multi-channel campaigns across paid search, social media, content marketing, and emails for optimal delivery using marketing automation tools
- Work closely with the marketing team to build landing pages, ads, emails, and other digital assets to motivate prospects and customers to engage more deeply
- Collaborate with design and content team members for the development of different elements required by the campaigns
- Oversee the library of templates for email marketing, landing pages, forms, and other assets, ensuring email best practices, mobile responsiveness and rendering across all clients and devices
- Deliver marketing analytics to optimize campaign performance and demonstrate ROI across channels and forecast where to adjust continue to drive results and improve our growth strategy
- Support the implementation of account-based marketing initiatives
- Optimize CRM and tech stack health and work with IT to resolve any glitches and / or make upgrades
- Implement robust reporting frameworks to surface actionable leads to the Inside Sales and Sales teams
Benefits
- Paid Time Off
- 401k Matching
- Retirement Plan
Originally posted on Himalayas