We're looking for a B2C Marketing Manager to design and execute the end-to-end B2C marketing strategy, aligned with business objectives and product roadmaps, across a portfolio that bridges crypto and AI-driven financial services. The role involves executing GTM plans for new features and product lines, building user segments, and collaborating with stakeholders across Product, Sales, and Partnerships.
Requirements
- 5+ years in B2C marketing within crypto, fintech, or AI-native companies.
- GTM experience expanding consumer products into new regions or languages.
- Demonstrated success building and scaling lifecycle programs, especially email and in-product messaging.
- Proven experience running GTM strategies and coordinating across different stakeholders.
- Strong analytical skills and comfort working with product and data teams to uncover insights.
- Fluency in using AI tools (LLMs, automation platforms, AI-powered analytics) as part of your daily workflow, not just awareness, but hands-on usage.
- A self-starter attitude with a hands-on execution mentality and genuine curiosity about what happens when AI meets payments.
Benefits
- Competitive market rate salary and performance-based incentives.
- 22 days annual leave with an additional 6 company days, plus bank holidays.
- Comprehensive health insurance plans.
- Extensive benefits program.
- Flexible work schedule and remote work options.
- Modern offices and co-working spaces across 6 countries.
- Working equipment.
- Professional development and training opportunities.
- Opportunity to shape the initiatives you're working on.
- Diverse and friendly team.
Originally posted on Himalayas