You build and run smart Go-to-Market systems that don’t rely on luck — but on data, structure,
and hyper-personalized communication. You know exactly how to build a strong pipeline within a
clearly defined ICP, delivering the right message, at the right time, through the right channel.
For both our own agency and our clients, you develop scalable Account-Based Marketing (ABM)
programs that connect marketing, sales, and tech into one performance-driven machine. You’ll
collaborate with SEA, CRO, and sales specialists to create campaigns that truly deliver results:
more leads, more deals, more impact.
Day-to-Day Tasks:
- Generate high-quality prospect lists for the commerce team.
- Set up lead generation (ABM) campaigns for Every Day.
- Help shape GTM strategies for clients based on strategic sessions and team input.
- Build and optimize outreach flows in Clay, LinkedIn, or similar tools.
- Manage lists, segmentation, enrichment, and trigger-based workflows.
- Write personalized outreach messages (email, LinkedIn).
- Monitor engagement, open and reply rates, meetings, and pipeline progression.
- Work within the CRM system Orbit/Teamleader.
Requirements
Key Responsibilities:
- Develop and execute Go-To-Market strategies (for Every Day and for clients).
- Independently define strategy, set up, monitor, and optimize campaigns in collaboration
with the commerce and campaigns teams.
- Co-develop GTM/ABM strategies for clients.
- Translate ICPs and market insights into data-driven account selection and outreach.
- Set up ABM flows using tools like Clay, Instantly, LinkedIn Sales Navigator, or similar.
- Build personalized flows, email sequences, LinkedIn touches, and micro-content tailored
to buying groups.
- Work with intent data, CRM signals, and enrichment tools to spot opportunities early.
- Create dashboards and reports tracking pipeline growth, meetings, conversion rates, and
revenue impact.
- Collaborate closely with the internal sales and marketing teams (Team NL handles client
contact).
- Contribute to knowledge sharing and innovation around modern GTM and ABM strategies
within the team.
What You Bring:
- Minimum of 3–5 years of experience in Account-Based Marketing or GTM operations.
- Proven experience building scalable ABM systems — not just running standalone
campaigns.
- Strong understanding of data-driven segmentation, ICP definition, and account
prioritization.
- Experience with tools such as Clay, LinkedIn Sales Navigator, and Instantly.
- Analytical and commercially minded — you know the balance between automation and
genuine personalization.
- You’re fluent in the languages of both marketing and sales.
- Bonus: experience working in an agency environment and with B2B sales cycles.
- Bonus: experience in Dutch clients/market/language.
You’ll Succeed in This Role If You:
- Deliver demonstrably high-quality (within ICP) leads for Every Day.
- Deliver demonstrably high-quality (within ICP) leads for clients.
- Bill at least 80–90% of your hours on client work.
Benefits
Strategic & High-Impact Role: You will be responsible for developing and executing Go-To-Market strategies and building scalable ABM systems that drive results.
Focus on Core Craft: You can focus on your craft (building smart systems) because Team NL manages client contact.
Cutting-Edge Technology: There is a requirement and focus on working with AI (Artificial Intelligence) and using a modern digital toolkit including Clay, Instantly, and LinkedIn Sales Navigator.
Flexible Work Hours: The position is listed as 32-40 hours per week.
Originally posted on Himalayas