Role Overview

Our client is seeking a Senior Marketing Manager - Lifecycle & Campaigns to own execution of lifecycle flows and campaign calendars across Klaviyo. This is a manager‑level role focused on tactical delivery: taking creative direction from leadership and shipping campaigns that drive measurable revenue per recipient.

Requirements

Key Responsibilities

Build and manage Klaviyo flows (triggers, conditional logic, segments, A/B tests).
Execute email and SMS campaigns, maintaining a structured marketing calendar.
Monitor performance metrics with a focus on Revenue per Recipient (RPR).
Grow and optimize subscriber lists, particularly small lists (<25K).
Collaborate with leadership on creative direction; ensure timely execution.
Run small‑budget tactical paid tests (Meta/Google) with disciplined test design.
Document and iterate workflows, incorporating AI tools where appropriate.

Must‑Have Qualifications

4-6 years of marketing experience, with at least one role held for 1.5+ years.
Brand‑side DTC or e‑commerce experience (not pure agency, not B2B‑only).
Proven experience building Klaviyo flows from scratch.
Campaign management experience beyond copy/design.
Strong written English, resumes and cover letters serve as first writing samples.
Availability during U.S. Central Time business hours.

Strong Pluses

Experience growing small lists (<25K subscribers) inside Klaviyo.
Comfort discussing RPR as a core metric.
Exposure to tactical paid testing ($300–$1K budgets).
Familiarity with AI workflows (Claude, ChatGPT, Notion AI).
Startup or small‑company experience; adaptable to breadth and ambiguity.

Senior Marketing Manager -Lifecycle & Campaigns

Job Description

Role Overview

Requirements

Key Responsibilities

Must‑Have Qualifications

Strong Pluses

Compensation & Benefits

Working hours

US Central Time - non-negotiable