Company Overview

Our client is a fast-growing performance marketing company specializing in affiliate lead generation across multiple high-performing verticals. Focused on scaling ROI-positive campaigns through data-driven strategy and high-volume creative testing, the company operates in a fast-paced, growth-oriented environment where ownership, innovation, and performance are highly valued.

Job Summary

Our client is seeking a performance-driven Media Buyer - Affiliate Lead Generation to join their affiliate LeadGen team. This role is ideal for someone with strong Meta advertising expertise, a sharp analytical mindset, and the ability to consistently launch profitable campaigns. The ideal candidate thrives in a testing-heavy environment, combines creativity with data-driven decision-making, and is motivated by performance-based growth opportunities.

This position is open to candidates across different experience levels, as compensation is largely performance-based and tied to results.

Work Arrangements

Reporting To: Founder

Location: Remote

Work Schedule: 8 hours/day - 5 days/week

Time Zone: Minimum 7 hours overlap with EST business hours (9 AM - 5 PM EST)

Compensation: Performance-based structure with base compensation and incentives.

Key Responsibilities

Launch, manage, and optimize Meta advertising campaigns across multiple lead generation verticals.
Drive consistent ROI through daily campaign analysis and optimization.
Develop and test high-converting ad creatives, hooks, scripts, and landing pages at scale.
Produce and launch a minimum of 10 new ads and 3 new landing pages weekly.
Monitor campaign performance metrics and identify opportunities for profitable scaling.
Maintain ROI targets while increasing ad spend and campaign volume.
Identify and scale high-performing affiliate offers across various verticals.
Ensure proper tracking setup, campaign compliance, and performance monitoring.
Follow and improve internal SOPs and operational workflows.
Collaborate with the team to share insights and best practices.
Mentor or coach junior buyers as the team grows (preferred but not required).

Requirements

Mandatory

Proven hands-on experience with Meta media buying in affiliate lead generation.
Demonstrated history of running ROI-positive campaigns.
Strong understanding of campaign structures, scaling strategies, and performance metrics.
Ability to create compelling ad angles, hooks, and creative concepts.
Comfortable working in a fast-paced, performance-driven environment.
Strong proven experience with
- Meta Ads Manager
- Affiliate tracking platforms (Redtrack strongly preferred)
- Spy tools such as Pipi Ads, Atria, SpyHero, or equivalent

Preferred

Experience mentoring or managing other media buyers.
Familiarity with additional verticals such as windows, roofing, gutters, credit cards, auto insurance, or affiliate eCommerce.
Preferred tools:
- Google Ads / YouTube Ads
- TikTok Ads
- Canva
- AI tools for scriptwriting and creative production

Primary Verticals

Core Verticals: Education, Personal Loans, Refinance Offers
Additional Verticals (optional experience): Windows, Gutters, Roofing, Credit Cards, Auto Insurance, Affiliate eComm.

What are your KPIs?

First 30 Days (Ramp-Up Period)

Manage approximately $1,000/day in ad spend
Achieve a minimum 10% ROI / Gross Margin
Launch at least 10 new ads per week
Develop and launch 3 new landing pages per week
Demonstrate the ability to identify winning creatives, offers, and scaling opportunities

Ongoing Performance Targets

Manage and scale campaigns to $100,000+ monthly ad spend
Maintain 25%+ ROI / Gross Margin
Consistently launch 10 new ads per week
Consistently launch 3 new landing pages per week
Scale profitable campaigns while maintaining performance targets
Continuously test and optimize creatives, funnels, and offers to drive growth

*KPIs are the steady-state target. Ramp will be calibrated based on starting experience.

Originally posted on Himalayas

Media Buyer - Affiliate Lead Generation

Job Description