Inside Sales Associate

Hey, you look like you might be our new Inside Sales Representative

Sales & Merchant Operations · Full-time · Copenhagen

Wolt is building the leading local commerce platform across Europe and beyond. Denmark is one of our core markets, and Inside Sales is the engine that drives merchant acquisition at scale — across both SMB Restaurant and Retail segments.

As an Inside Sales Associate, you will own the phone-based acquisition of restaurants and retail stores across Denmark. You will run the full sales cycle end-to-end — from first contact to signed partner — and be accountable for the selection we build in your portfolio. This role combines commercial ownership, high-volume execution, and disciplined pipeline management. If you thrive in a performance-driven environment where every call, every close, and every signed partner moves the business forward, this role gives you the mandate and scope to make a visible commercial impact from day one.

What you'll be doing

This role is about driving profitable growth across Denmark's Restaurant and Retail merchant landscape. You will own a portfolio of areas, work a structured pipeline, and consistently deliver high-quality partner acquisitions.

Day-to-day in this role you'll:

• Own the acquisition strategy and outcomes for your geographic portfolio — across both SMB Restaurant and Retail merchants
• Run the full sales cycle: prospecting, first contact, pitching, negotiating commercial terms, and signing partners
• Tailor your approach across verticals — restaurants, cafés, bakeries, specialty retail, convenience — each with its own economics and objections
• Maintain a healthy, forward-looking pipeline and strong forecast accuracy in CRM
• Deliver against weekly and monthly revenue and activation targets
• Negotiate commercial terms and conditions and collect all onboarding documentation
• Ensure a seamless handover to the merchant onboarding team
• Work closely with Account Management, Field Sales, and Operations to prioritise the right merchants in the right areas
• Contribute to the Inside Sales playbook — what's converting, what isn't, and what needs to change

Our humble expectations

We are looking for a commercially sharp seller with proven outbound experience and a genuine hunter mentality.

Must-have experience

• 2+ years of professional experience in outbound sales, business development, or merchant acquisition
• Demonstrated track record of carrying and hitting a quota
• Experience managing your own pipeline end-to-end in a CRM environment
• Comfort working the phone as a primary sales channel, at volume

Core skills

• Fluency in Danish and English (both written and spoken) required
• Strong commercial instincts — you can read a merchant, adjust your pitch, and close on value
• Advanced negotiation skills and confidence handling objections
• Structured, data-informed approach to pipeline and prioritisation
• Ability to operate effectively in a fast-paced, performance-driven environment
• Ownership mindset — you treat your portfolio like it's your own business

Nice to have

• Direct experience in hospitality, retail, FMCG, or food delivery platforms
• Background in SMB merchant acquisition or marketplace sales
• Experience selling into both Restaurant and Retail segments
• Exposure to SaaS or platform-based commercial models
• Experience using AI or automation tools in sales workflows (lead scoring, prospecting, outreach)

What we offer

• Full ownership of a merchant portfolio in one of Wolt's core markets
• Dual-vertical exposure across SMB Restaurant and Retail — a commercial toolkit few sales roles offer this early
• A competitive salary and commission structure
• High visibility and direct influence on Denmark's merchant selection and growth
• A fast-paced, performance-driven environment where strategic thinking and execution excellence are equally valued
• Daily lunch, a Wolt order discount, a stocked office — plus a range of other local benefits

This is a role for a commercial operator — someone motivated by signed partners, pipeline discipline, and shaping the merchant landscape in Denmark.

Next steps

If this opportunity resonates, please submit your application via our careers page.

Our interview process includes:

1. Talent Acquisition call with our recruiter to discuss your background and sales experience
2. Conversation with the Hiring Manager focused on outbound execution, pipeline ownership, and commercial instincts
3. Case study or role-play exercise centered on real-world merchant acquisition scenarios
4. Final stage interview with a senior commercial leader assessing long-term potential and cultural fit