The Specialty Care Launch Lead, International is responsible for launch readiness and cross-regional pre-launch activities across the International region, with a clear focus on accelerating appropriate patient identification and uptake in alignment with Sobi’s mission to improve the lives of people living with FSC/sTGH. You will drive cross-functional execution across Commercial, Medical and Market Access, as well as external partners, to enable timely and compliant adoption of diagnostic pathways and pre-launch engagement. You will establish scalable frameworks, digital engagement approaches, AI-enabled insights and performance metrics that translate scientific insights into actionable plans—while upholding high ethical standards, data privacy, compliance and patient-centricity.
Key responsibilities
- Lead end-to-end International launch planning and execution—from disease awareness to patient identification, referral and appropriate next steps—adapting to country-specific requirements.
- Identify key barriers and risks to launch success, design mitigation plans and track impact across markets.
- Develop stakeholder segmentation and engagement strategies across HCPs, payers and patient organisations, ensuring fair-balanced, compliant materials and interactions.
- Partner closely with Medical Affairs to align scientific narrative, medical education and data-generation priorities; capture and synthesise field insights to refine strategy and tactics.
- Collaborate with Market Access to shape evidence needs and value messaging that support reimbursement and (where relevant) funding of diagnostic services.
- Enable affiliates/partners through launch toolkits, capability building, training and readiness milestones; ensure consistent measurement and ways of working.
- Define and run KPIs and dashboards (e.g., diagnostic access, time-to-diagnosis, referral conversion, stakeholder reach/engagement quality) and drive continuous improvement.
- Drive the development and deployment of digital launch enablers, including omnichannel engagement plans, modular content, CRM/Veeva-enabled field execution, marketing automation and virtual/hybrid education formats.
- Use data, analytics and compliant AI-enabled tools to improve launch planning, stakeholder segmentation, insight synthesis, content personalisation and performance optimisation across markets.
- Manage external vendors/partners delivering cross-regional programmes and disease awareness initiatives; ensure cost-effective, high-quality and compliant execution.
- Operate within all applicable laws, industry codes and Sobi policies, maintaining strong integrity, data privacy and non-promotional conduct.
- 8+ years of commercial and launch experience (local and international/global), ideally in metabolic and/or dyslipidaemia disease areas.
- Demonstrated track record of international launch planning and execution in a matrix environment.
- Experience building patient identification and referral approaches (e.g., diagnostic pathway development, disease awareness programmes, field enablement).
- Strong stakeholder management and cross-functional collaboration; ability to translate scientific insights into actionable plans and measurable outcomes.
- Excellent communication skills and scientific literacy; confident working with Medical Affairs and external experts.
- Confident, day-to-day user of enterprise AI productivity tools — Microsoft 365 Copilot (across Word, Excel, PowerPoint, Outlook, Teams) — able to translate that fluency into faster, better team output.
- Comfortable reading and acting on commercial dashboards (Power BI or equivalent) and standard analytics outputs (segmentation, performance KPIs, omnichannel engagement metrics).
- Ability to scope digital and AI use cases— translating commercial needs into deliverable, compliant solutions and governing the work end-to-end.
- Fluent English; additional languages are an advantage.
All your information will be kept confidential according to EEO guidelines.
Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.
Originally posted on Himalayas