Sr. Growth Copywriter (AI-native)

About the Role

We are a US-based upskilling and training company serving MENA, partnering with global tech leaders like AWS, Google, and Salesforce to deliver large-scale learning programs to software engineers, teachers, and tech professionals across Egypt, KSA, UAE, and the broader MENA region.

We’re looking for a Sr. Growth Copywriter who can produce 10x the output of a traditional copywriter by mastering AI-assisted writing workflows. You’ll own all written content across 3 programs, 12+ channels, and 2 languages , from ad copy and landing pages to email sequences and community posts.

This is not a “write one blog post a week” role. You’ll be producing hundreds of copy variants per month, using AI as your co-writer while you provide the strategic direction, brand voice, cultural nuance, and human polish that AI alone can’t deliver.

Key Responsibilities

Ad Copy & Creative Messaging

• Write high-converting ad copy for Meta, Google, YouTube, TikTok, Snapchat, and X campaigns across 3 programs
• Produce 50+ ad copy variants per campaign using AI tools, then curate and refine the top performers
• Adapt messaging per market (Egypt, KSA, UAE) , understanding cultural nuance, local slang, and what resonates in each audience
• Collaborate with the Perf. Marketing Manager on A/B test hypotheses for headlines, CTAs, value propositions, and hooks
• Write in both English and Arabic (or work closely with AI translation + native review for Arabic copy)

Email & WhatsApp Nurture Sequences

• Write full lifecycle email sequences: welcome series, activation nudges, progress reminders, re-engagement, and completion celebrations
• Craft WhatsApp broadcast messages optimized for MENA engagement patterns (concise, conversational, action-oriented)
• Personalize messaging by program, user segment, and behavior stage , using AI to generate variants at scale
• Work with the Perf. Marketing Manager to optimize open rates, click rates, and conversion rates through copy experiments

Landing Pages & Web Copy

• Write and optimize landing page copy for each program , headlines, sub-headlines, benefit blocks, social proof, and CTAs
• Produce multiple landing page variants for A/B testing across different audiences and markets
• Write SEO-optimized content for organic acquisition: blog posts, educational articles, and YouTube descriptions

Community & Social Content

• Write engaging social media posts for community channels (Discord, Telegram, LinkedIn, Twitter/X)
• Draft influencer brief documents and UGC prompts in collaboration with the Brand Manager
• Write scripts or talking points for video content (YouTube Shorts, TikTok, Reels) in collaboration with the Design team
• Create community engagement content: challenges, polls, discussion starters, success story features

Brand Voice & Content Strategy

• Maintain and evolve the brand voice guidelines for all written content across programs
• Work with the Brand Manager (Nada) on brand positioning, messaging hierarchy, and content calendar
• Ensure consistency across all touchpoints , from a TikTok ad to an email sequence to a landing page
• Document winning copy patterns, hooks, and templates in the team’s knowledge base for reuse

AI-Specific Responsibilities

This is an AI-Adapted role. You will be expected to:

• Use AI writing tools (Claude, ChatGPT, Jasper, Copy.ai, or similar) as your primary drafting engine , you prompt, AI drafts, you refine
• Build reusable AI prompt libraries for each content type: ad copy, email sequences, landing pages, social posts, and more
• Use AI for rapid translation and localization of English content to Arabic , then apply human cultural polish
• Generate 50–100 copy variants per campaign using AI, then select, combine, and refine the strongest options
• Design AI-assisted content workflows that let the team produce content at 10x speed without sacrificing quality
• Use AI for competitive copy analysis: analyze top-performing ads in the market and extract patterns
• Train AI tools on brand voice, tone guidelines, and past winning copy to improve output quality over time

Requirements

Must-Have

• 3–5 years of experience in growth copywriting, performance copywriting, or direct-response marketing
• Strong portfolio showing high-converting ad copy, email sequences, and landing pages
• Experience writing for digital ad platforms (Meta, Google, TikTok) with understanding of character limits, format constraints, and platform-specific best practices
• Experience writing email marketing sequences with measurable results (open rates, click rates, conversion rates)
• Proven ability to write for different audiences and adapt tone/messaging per segment
• Understanding of copywriting frameworks (AIDA, PAS, Before-After-Bridge, etc.) and when to apply each
• Fluent in English with strong writing skills; Arabic writing ability is a significant advantage
• Experience working in a fast-paced environment producing high volumes of content

Nice-to-Have

• Experience in EdTech, SaaS, or tech upskilling platforms
• Experience writing for MENA audiences in both English and Arabic
• Background in SEO content writing and organic growth
• Experience with video scripting for short-form content (TikTok, Reels, Shorts)
• Familiarity with UX writing and product copy for registration/onboarding flows
• Experience with community content strategy (Discord, Telegram, Slack)

AI Tools & Skills Required

• Demonstrated daily use of AI writing tools with examples of AI-assisted output
• Ability to write detailed, specific prompts that produce on-brand, high-quality copy from AI tools
• Experience building prompt templates or libraries for repeatable content types
• Understanding of AI limitations: knowing when AI output needs heavy editing vs. light polish
• Experience using AI for translation, localization, or multilingual content production
• Willingness to continuously learn new AI writing tools and workflows as they emerge

What We Offer

• Work at the cutting edge of AI-assisted content creation , define how the next generation of copywriting works
• Own all written content across AWS, Google, and Salesforce programs reaching 310K users
• Small, senior team where your words directly drive acquisition and completion metrics

• Remote-first culture with flexibility

• Dotted-line collaboration with Brand Manager for creative direction and with Designers for visual storytelling

• Competitive salary